Search engine optimization (SEO) (Cert.)  (Region Zürich):
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In einer SEO-Ausbildung lernen, wie man Suchmaschinen erfolgreich optimiert.
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Sofort zur richtigen Weiterbildung

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Bildungszentrum Sihlpost, Sihlpostgasse 2
8004 Zürich
KV Business School Zurich
As the largest commercial school in Switzerland, KV Business School Zurich offers a comprehensive range of continuing education courses at all levels - in line with the motto "no degree without a connection".

"We empower people. Today for tomorrow. Your success begins with your choice of educational partner. We have been shaping commercial and business continuing education, further training in the Zurich region for over 130 years. By working closely with all sectors of the economy, we understand the requirements and developments of the labor market. We translate these into practical, up-to-date training courses."

This includes vocational training courses with national and central qualifications as well as courses that address current topics and certify the relevant skills in a practice-oriented manner. The range is supplemented by over 120 one-day seminars on current topics. Divided into twelve educational worlds, the school covers all commercial and business management topics.
Strengths: Our training programs represent a benchmark, enjoy the highest level of recognition in the working world and create added value for everyone.
Region: Zürich
Sites: Zürich
Certifications, Memberships, Qualifications:
Cicero
eduQua
Hybrid-Unterricht
KV Bildungsgruppe Schweiz
Online-Unterricht
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Questions and answers

SEO training, courses and workshops are basically suitable for anyone who is professionally involved in search engine optimization or is generally interested in it and wants to get started or deepen their knowledge.

There are training courses that are specially designed for beginners and those without experience. These usually teach a broad basic knowledge. SEO training courses for advanced learners usually build on the experience of the participants. They can vary in terms of the main topics covered. Some focus on content optimization, for example, while others deal in depth with link building.

In addition, SEO training often focuses on imparting theoretical knowledge, whereas an SEO workshop focuses on application using practical examples.

If a company operates a website that is not listed well in the search results (SERPs) of the largest search engine, Google, it will find it difficult to assert itself against the competition. It is practically invisible on the Internet, which is not particularly advantageous for the company's success.

This is because the majority of users find the right websites from their search queries via search engines and their algorithms. It is important to appear on the first page of the SERPs - this is where the pages are clicked on more than average and there is the greatest chance that the products and services will be purchased. The further back a page is listed within the SERPs, the lower this probability becomes.

SEO, i.e. search engine optimization, is the most effective tool for actually appearing at the top of Google's rankings. A large number of factors and rules must be taken into account for this. Many evaluation factors are not even communicated publicly by Google. SEO is therefore very time-consuming and tedious work, but it definitely pays off for companies.

SEO is generally divided into two areas: onpage optimization on the one hand and offpage optimization on the other. The former focuses on measures that are carried out directly on the website, such as keyword embedding, URL structure or content creation. Off-page optimization, on the other hand, takes place "outside" the website, for example through link building or review management.

In addition to these two large areas, SEO has now been divided into many smaller sub-areas. For example, search engine optimization also includes content optimization, image optimization, conversion optimization, local SEO and, perhaps most importantly, mobile optimization.

The term or work relating to search engine optimization measures is often associated with Google. But of course it can also be carried out for other search engines such as Yahoo!, DuckDuckGo or Baidu.

The learning content and main topics of an SEO course, workshop or training course can vary depending on the provider, type, target group and focus.

The following topics can be part of an SEO course, workshop or training:

  • Appropriate keyword research
  • Analyze and optimize the loading speed of a page
  • Create suitable content, because content is king!
  • Formulate SEO-compliant meta title and meta description
  • Link building (checking the relevance and quality of links)
  • Mobile optimization
  • Reviews
  • User signals
  • Etc.

It is best to contact the provider of your choice directly and find out about the respective course content and where the focus lies.

Search engine optimization, better known by the abbreviation "SEO", aims to make websites easier to find in search engines such as Google, which clearly dominates the market. The motto here is: the higher a website is found in the search engine results, the better. This is because an above-average click rate is recorded here.

However, in order to appear in the top ranks on Google, certain criteria must be met - this is where SEO comes into play. It takes measures that have a positive effect on Google's rating and thus improve the ranking of websites.

Some of the ranking factors are known, but Google does not make many of them public. This requires good skill and intuition, experience and, above all, a lot of patience. The well-known ranking factors that SEO deals with include, for example, the search for suitable keywords and their correct placement in the title tag, meta description, titles and text. However, optimizing the loading speed or mobile orientation are also key factors in search engine optimization. Another central aspect is the creation of appealing content, link building and positive user signals and much more.

Redaktionelle Leitung:

Stefan Schmidlin, Bildungsberatung, Content-Team Modula AG

Quellen

Website des Schweizerischen Sekretariats für Bildung, Forschung und Innovation SBFI , Website www.berufsberatung.ch (offizielles schweizerisches Informationsportal der Studien-, Berufs- und Laufbahnberatung) sowie Websites und anderweitige Informationen der Berufsverbände und Bildungsanbieter.

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Haven't found the right training or further education yet? Benefit from educational advice now!

Further training is not only important in order to maintain or increase professional attractiveness, investing in training or further training is still the most efficient way to increase the chances of a pay rise.

The Swiss education system offers a wide range of individual training and further education opportunities - depending on your personal level of education, professional experience and educational goals.

Choosing the right educational offer is not easy for many prospective students.

Which training and further education is the right one for my path?

Our education advisory team will guide you through the "education jungle", providing specific input and relevant background information to help you choose the right offer.

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You will receive

  • Suggestions for suitable courses, seminars or training programs based on the information you provide in the questionnaire
  • An overview of the different levels and types of education
  • Information about the Swiss education system

We offer our educational counseling in the following languages on request: French, Italian, English

Register now and concretize your training plans.

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