Video course: education providers, schools, information

The most important contents of the Video Editing for Marketing Professionals course are:

• Introduction to video marketing
• Video marketing concept
• Video types and instruments
• Storytelling and content marketing
• Video production
• Production planning
• Interview
• Texting and speaking for video
• Video editing
• Videos for social media
• Excursus: Artificial intelligence (AI)

A video editing course teaches you the following important steps:

• Default settings
• Importing video, photo, audio and graphic files
• Cutting/processing
• Project process and first cut
• Shortcuts
• Montage with music
• Select material
• Efficient editing workflow
• Subtitles / subtitle workflow
• Re-framing and crop
• The most important effects
• Masks
• Create and animate text
• Animation
• Repairing blurred recordings
• Chroma keying (green or blue screen)
• Rotoscopy
• Format adjustment (e.g. portrait format)

Important topics in a videography course include:

• Visual and film language
• Camera technology
• Sound engineering
• Storytelling
• Web and social videos
• YouTube
• Premiere Pro
• Cutting theory
• File technology
• News article
• Reportage
• Light control

The following personal requirements are useful for the Video course:

• Interest in new media
• Affinity for IT topics
• Good eyesight
• Good color perception
• Creativity
• Load capacity

An online video course can be aimed at the following target group, for example:

• Hobby video producers
• Social media experts
• Digital Marketing Manager
• Other people who want to learn the video trade themselves

The question of video production costs is difficult to answer in general terms, as each video is unique and differs from the others. The amount depends on the production effort, the length of the video, the size of the video team and the expertise of the video agency. As a rule, however, the costs that companies have to calculate for a video production are somewhere between CHF 2,000 and CHF 30,000.

A "Video editing course" should be attended if you want to acquire the necessary video editing skills out of interest or as an employee in the fields of corporate communications, marketing, video portals, documentary film or journalism. The courses offer a practical and in-depth introduction to video production and editing. Participants learn which tools and apps are required and how to operate the devices in order to achieve high image and sound quality.

For example, there are the following courses for video editing:

• Basic course in image editing with Photoshop Elements
• Movie creation with Adobe Premiere Elements
• Video editing with After Effects
• Premiere Pro beginners course
• Video with the smartphone

As a rule, basic PC skills and routine use of the PC are required for participation.

The main topics of the video production course are:

• Technical and practical basics of filming
• Storytelling, script, planning
• Post-production with Adobe Premiere Pro

In a video course you usually learn the following things:

• Research
• The basics of camera work
• Basics of storytelling and image design
• Operating the camera
• Creating a cutting plan
• Working with editing programs
• Editing on various non-linear editing systems
• File technology
• Editing concept, editing design and dramaturgy
• Basics of audio technology
• Compositing and use of effects
• Contribution structure
• Contribution structure for TV contributions
• Professional video production

There are generally no special admission requirements for video courses, such as prior education, and the courses are open to all interested parties. However, sometimes a notebook or laptop is required. For advanced courses, you may also need your own camera with a suitable tripod (smartphones can also be used as cameras) and a suitable microphone.

Video courses are used to learn the craft of video editing and to work as a permanent employee or freelancer for film, video and television production companies. With a short video course, you can also easily familiarize yourself with new technologies and design options for social media. Producing your own educational video can also be a motivation. Or you can create short souvenir films for your own private enjoyment.

In principle, anyone can offer video courses. As a course participant, you should always question the professional competence of the course instructor. Ideally, it should be someone who has worked in video production for many years or who has a background in television production, media or advertising.

The duration of an online video course varies depending on the content and scope. It can take a few days, a few months or up to a year. With online courses in particular, the duration can often be influenced by the individual learning pace. Find out more about this directly from the providers.