Advertising technology: training providers, information, questions and answers

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Are you interested in creating advertising? Are you looking for a suitable training provider for training or further education in advertising technology? On Ausbildung-Weiterbildung.ch you can quickly and easily find many suitable and recommendable training courses in the field of creative marketing communication:

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Federal certificate in advertising technology

A degree from a higher technical college as an advertising technician (HFP) paves the way to management positions in the department of an advertising technology company or even to opening or taking over your own business. These companies specialize in products and services in the field of advertising signage and take care of every step of the process: from design, production and installation to the final assembly of signs, pictures, letters, neon signs, etc.. They not only label posters, but also vehicles, exhibition stands, shop windows, boards, doors, facades, window panes, walls, etc. Services of this kind are mainly used by companies for marketing communication purposes.

 

After graduating at higher technical college level, you will be fit and competent to independently take on all areas of responsibility in an advertising technology company. These range from the acquisition of new customers, project costing and project planning to technical tasks such as the creation of design drafts and templates and the manufacture of the end product and its installation/attachment. In all these tasks, the customer's wishes and market requirements always remain in the foreground. These tasks require comprehensive know-how in the fields of typography, visual communication, text communication as well as color and form theory and materials science. Advertising technicians are also very challenged in their everyday work as team leaders.

 

A sound education and further training is a prerequisite for a successful career in the field of advertising technology. Whether self-employed or employed - in order to obtain comprehensive know-how in the entire field of advertising technology, it is worth obtaining a federal certificate. The quickest way to find information about the course, admission requirements, costs and modules at the various colleges is at Ausbildung-Weiterbildung.ch - the largest Swiss education portal.

Questions and answers

During continuing education, further training in advertising technology, you will acquire all the skills needed to develop services and products and implement them with the help of a wide range of communication measures. You will acquire skills in the management, planning and development of a company or department, in employee management, acquisition, costing, planning and implementation of customer projects, needs analysis, product design, communication skills and other professional and personal skills.

Anyone who has been working in this field for at least five years and has at least two years of specialist and management responsibility will be admitted to the Advanced Federal PET Diploma in Advertising Technology (AFPE). In addition, a Federal Diploma of Vocational Education and Training as a lettering and advertising designer, lettering painter, screen printer, printing technologist specializing in screen printing, value engineering designer, screen printer or a Federal Diploma of Vocational Education and Training as a craft designer or equivalent qualification is required.

Continuing education, further training in advertising technology in preparation for the Advanced Federal Professional Examination (AFPE) takes place over two years. The teaching days can vary depending on the school, for example one evening a week and on Saturdays or one afternoon and one evening a week.

Depending on the school, the costs for continuing education, further training in advertising technology with a federal diploma can vary, but are around CHF 10,000. In addition, there are the examination costs. For people from the cantons of Aargau, Geneva, Uri, Neuchâtel, Vaud and Jura, for whom the cantonal contribution is not covered, this is added to the training costs, bringing the costs up to around CHF 15,700.

The Advanced Federal Professional Examination (AFPE) for advertising technicians consists of four parts. Firstly, a diploma thesis must be prepared in advance, which is then presented as a rough concept and followed by a technical discussion. Secondly, specialist skills are tested in writing in the areas of accounting, technology, personnel management and marketing. The diploma thesis is weighted twice, the presentation, the specialist discussion and the specialist skills are each weighted once.

Redaktionelle Leitung:

Stefan Schmidlin, Bildungsberatung, Content-Team Modula AG

Quellen

Website des Schweizerischen Sekretariats für Bildung, Forschung und Innovation SBFI , Website www.berufsberatung.ch (offizielles schweizerisches Informationsportal der Studien-, Berufs- und Laufbahnberatung) sowie Websites und anderweitige Informationen der Berufsverbände und Bildungsanbieter.

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Zurich School of Design
The Schule für Gestaltung Zürich offers basic training in the design professions, runs the preliminary design course for young people and offers an attractive range of further education courses as well as extra-occupational higher vocational training courses leading to federally recognized qualifications.
As a competence center for design, further education courses in the areas of publishing and digital media, photography and film, typography and design, painting and drawing, printing techniques and bookbinding, jewelry and object design are central and pursue a professional standard.
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