5 facts about Digital Marketing Manager with Federal Diploma of Higher Education - Facts from the educational consultancy

Find out more here,Why digital marketing manager training is worthwhile for youand what you need to pay attention to. Because you decide yourConclusiona school certificate or an association certificate - i.e. aIAB certificate- is. And that starts with the choice of the appropriate online marketing continuing education, further training. You learn - usually also in online lessons - thedesign and expand a company's digital presence.With this specialized knowledge and an introduction to digital marketing, you area sought-after expertwho works in the economyWanted and appreciatedbecomes. As a Digital Marketing Manager, you will securebetter salary prospects and numerous opportunities for further development.A brief explanation of the difference between online marketing and digital marketing: the former is only a sub-area of digital marketing. Digital marketing deals with all digital channels that enable communication with the target group.

Fact 1: Obtain Digital Marketing Manager certificate from the association or school

Anyone who has successfully completed a Digital Marketing Manager training course receives a certificate as confirmation. This can be issued by an association or a school. Among the associations, the IAB certificate is the best-known award. The IAB (Interactive Advertising Bureau) Switzerland Association represents the digital advertising industry in Switzerland, is also active internationally as part of IAB Europe and represents the industry in all matters. The certificates define requirements for seriousness, professionalism and competence. Whereas school certificates are only checked by the school for quality and scope of learning and depend on its reputation in the industry. So when looking for your "Digital Marketing Manager" course, think about which qualification you would like to have at the end.

Fact 2: Shaping and expanding the company's digital presence

In the Digital Marketing Manager training course, you will learn all the important facts about digital appearances and online marketing. Such continuing education, further training in online marketing includes topics such as:

  • Basics of digital marketing and campaign management
  • Website marketing and search engine optimization (SEO & SEA)
  • Social media marketing (incl. video & mobile advertising)
  • Google AdWords and Google Analytics
  • Database marketing (CRM, e-commerce, direct and e-mail marketing/newsletters, performance marketing)

With the knowledge they have acquired, graduates can shape the digital presence of the company in which they are employed. Digital marketing managers build a community and develop the digital offerings accordingly.

Fact 3: Five advantages that speak for the profession of digital marketing manager

These are thefive most important advantagesthe Digital Marketing Manager training with certificate:

  • Form of instruction:Due to the subject matter, usually also possible as online lessons
  • High demand:People who are familiar with the basic mechanisms of e-business and know how e-marketing works in its various facets are in demand everywhere due to the digitalization of the economy.
  • Further development opportunities:Enables rapid specialization in marketing and thus numerous further training opportunities in the field of online marketing.
  • Career opportunities:Experts with know-how for a digital marketing concept tailored to the company are in high demand.
  • The title Digital Marketing Manager with IAB certificateis in demand and popular with Swiss companies and therefore offers good job opportunities.

Fact 4: Achieve online marketing expert status with this continuing education, further training

If you are already working in marketing or marketing-related fields, this short online marketing continuing education, further training course will give you an entry into online marketing or digital marketing. This professional field offers great opportunities for an exciting career. Digital marketing managers can offer their companies the following:

  • Development and implementation of customized digital marketing concepts
  • Targeted use of online marketing measures
  • Social media as an indispensable tool for building and maintaining customer relationships
  • Search engine marketing to address potential customers with an advertisement tailored to them
  • communicate with internal or external contacts (e.g. agencies) in the field of online marketing on an equal footing

This means that digital marketing managers belong to a small group of sought-after specialists. The Internet is omnipresent today and our environment is in a state of upheaval, both privately and professionally. The digital revolution has long since arrived and we all have to learn how to deal with the developments in the various areas of life.

Fact 5: Better earning and development opportunities

A world without the Internet is no longer conceivable today. That's why an Internet presence is a must for companies today. As is the use of various channels to reach customers and acquire new ones. With the knowledge acquired in the Digital Marketing Manager continuing education, further training course, graduates are able to professionally implement online marketing measures for a company or even lead their own start-up to online success. They not only master the various online marketing tools such as mobile marketing, search engine optimization, newsletter and email marketing, but are also able to plan and implement an online marketing strategy. As a Digital Marketing Manager, you are fit for the digital revolution and know how to use current developments in a practical way in your company. This secures you better earning potential and there are additional development opportunities for further specialization - for example in the areas of social media, search engine optimization, digital advertising or e-commerce.

Overview of schools Digital Marketing Manager with Federal Diploma of Higher Education