CAS Marketing Writer - UX Writing (copywriter) (FH)  (Region Ostschweiz):
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Address:
Technoparkstrasse 1
8005 Zürich
Schweizerische Text Akademie
The Swiss Text Academy Foundation has been promoting the professionalization of writing professions since 2001. To this end, it has developed courses such as the CAS Corporate Writer. Since 2023, the foundation has been promoting the integration of AI, Artificial Intelligence, into new job profiles such as "AI Writer, AI Prompter".

The Text Academy Foundation has gained the AI research institute Lab42 in Davos as a technology partner.

OVERVIEW OF UNIVERSITIES COURSES IN PARTNERSHIP WITH THE UNIVERSITY OF APPLIED SCIENCES ZURICH, HWZ:
CAS Digital Publisher & AI Writer/AI Prompter;
CAS Corporate Writer - AI Content Creator;
CAS Content Marketing - AI Marketing Prompter
CAS Marketing Writer - UX Writing/AI Engineering
CAS Storytelling - Brand Journalism
CAS Influencer Management
***
SEMINARS
Diploma course "Writing and Publishing with ChatGPT/Midjourney"
Professional Writing Worshop, AI Writing
Region: Ostschweiz, Zürich
Sites: Zürich
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Questions and answers

UX designers are sought-after specialists. The fast-growing online industry promises a flourishing career for people with a UX design degree.

The continuing education course CAS Marketing Writer - UX Writing costs around CHF 7,000. The costs and the services included can be requested directly from the training provider using the contact form.

The admission of each applicant to the CAS in UX Writing is decided individually by the course management. However, junior copywriters from advertising and marketing agencies, marketing specialists, PR assistants, advertising assistants, marketing planners and marketing communication planners with a Federal Diploma of Higher Education have just as good a chance of admission as graduates with a degree in the humanities, communication, journalism or journalism. People with a federal diploma as a communications manager / advertising manager, PR consultant or marketing manager are also in demand. Those with a CAS / NDK Corporate Communications, CAS Corporate Writing or CAS Corporate Publishing postgraduate diploma are also a target group for this further education course in UX Writing.

Graduates of this continuing education, further training program are awarded the Certificate of Advanced Studies - CAS Marketing Writer - UX Writing. It is also possible to extend the CAS as a Dual Degree in Copywriting with Federal Diploma of Higher Education (FPE).

The CAS UX Writing consists of the following parts

  • 1: Language in marketing and advertising
  • 2: Writing for the web: SEO, web texts, audio texts
  • 2.1: User Experience Writing (UX)
  • 3: Certificate of achievement CAS final examination

The Marketing Writer - UX Writing continuing education course consists of three modules, 70% of which take place in classroom teaching and contact lessons and 30% in self-study. Students have the opportunity to spend part of the face-to-face lessons in the virtual classroom (social distance learning). 155 lessons of the course take place on 15.5 days in classroom teaching, 10 days with 100 lessons in contact teaching with accompanied study work and around 105 lessons in self-study. This means that 36 days are required for the entire CAS.

UX designers work wherever there is an interface between people and computers, such as websites, online stores, apps, etc.. This means they can make a career in practically all industries and in all types of companies.

Redaktionelle Leitung:

Stefan Schmidlin, Bildungsberatung, Content-Team Modula AG

Quellen

Website des Schweizerischen Sekretariats für Bildung, Forschung und Innovation SBFI , Website www.berufsberatung.ch (offizielles schweizerisches Informationsportal der Studien-, Berufs- und Laufbahnberatung) sowie Websites und anderweitige Informationen der Berufsverbände und Bildungsanbieter.

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The Swiss education system offers a wide range of individual training and further education opportunities - depending on your personal level of education, professional experience and educational goals.

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Register now and concretize your training plans.

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