Digital Marketing Manager: Training, continuing education, further training, course, provider overview
Digital Marketing Manager: Learn to use online marketing professionally
Questions and answers
Digital marketing training: What did the last training course achieve?
Our survey of graduates provided answers to the question "What was the benefit of the last training course?" for digital marketing training (multiple answers possible):
- 66 % Expansion of expertise
- 25 % increase in self-confidence
- 24 % Performance reliability
- 23 % Self-management
- 16 % wage increase
- 12 % Ability to work in a team
- 11 % Time management
- 9 % Promotion
With digital marketing training, you are sure to gain more skills, self-confidence, self-management and be able to sell yourself better as a specialist.
Digital Marketing Manager salary: What is a Digital Marketing Manager salary in Switzerland?
The average gross annual salary as a Digital Marketing Manager Salary Switzerland is CHF 87,800. The average age of these online marketing managers is just under 33 years and they have over six years of professional experience. Although male employees are on average slightly younger than their female counterparts, they earn just under one percent less on average in the Digital Marketing Manager Salary. Compared to other jobs, however, this is a very small wage difference and shows the good career opportunities as a digital marketing manager. Fringe benefits such as employee discounts, parking and cell phone benefits are often offered in addition to the salary.
How important are social media channels for choosing the right digital marketing training?
Social media channels have the following significance when choosing the right digital marketing training:
- 32 % Google reviews
- 25 % LinkedIn
- 21 % Instagram
- 20 % Facebook
- 11% YouTube
- 7 % Xing
- 4 % Pinterest
- 3 % TikTok
- 2 % Snapchat
For 29 percent of respondents, social media channels are not relevant for the right digital marketing training. 19 percent still selected "Other".
Digital manager training: What do you learn in a digital marketing manager training course?
A digital marketing manager course provides practical and up-to-date skills in various areas of digital marketing. The content is geared towards supporting companies in their digital transformation and aligning marketing strategies specifically to online channels. The following topics are usually covered in a postgraduate course or comparable continuing education, further training:
- Digital marketing and management: basics of digital marketing as well as strategic planning and management in the digital environment
- Website management: development, maintenance and optimization of websites with regard to user-friendliness, conversion and search engines
- Content marketing: development of content for different target groups, campaign planning, performance measurement and controlling
- Performance marketing: analysis of the customer journey, use of CRM systems and key account management in a digital context
- Social media marketing: planning and implementation of social media strategies, community management and targeted communication
- Digitalization and e-business: optimization of business processes, digital business models and integration of new technologies
- Online marketing tools: Overview of tools and platforms, e.g. email marketing, SEO, SEA or marketing automation
The Digital Marketing Manager training course provides a solid foundation for successfully implementing digital marketing strategies and making companies fit for the future.
Important: The exact content of the digital manager training course may vary depending on the school or provider. It is advisable to enquire about the specific curriculum directly with the respective educational institution. Use our contact form for this - the request will be forwarded directly to the desired school.
Info, tips & tests for "Digital Marketing Manager with Federal Diploma of Higher Education"
Erfahrungen, Bewertungen und Meinungen zur Ausbildung / Weiterbildung
Haven't found the right training or further education yet? Benefit from educational advice now!
Further training is not only important in order to maintain or increase professional attractiveness, investing in training or further training is still the most efficient way to increase the chances of a pay rise.
The Swiss education system offers a wide range of individual training and further education opportunities - depending on your personal level of education, professional experience and educational goals.
Choosing the right educational offer is not easy for many prospective students.
Which training and further education is the right one for my path?
Our education advisory team will guide you through the "education jungle", providing specific input and relevant background information to help you choose the right offer.
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You will receive
- Suggestions for suitable courses, seminars or training programs based on the information you provide in the questionnaire
- An overview of the different levels and types of education
- Information about the Swiss education system
We offer our educational counseling in the following languages on request: French, Italian, English
Register now and concretize your training plans.

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