Digital Marketing Manager: Training, continuing education, further training, course, provider overview

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Are you looking for a Digital Marketing Manager course? - Here you will find suitable schools as well as further information, tips and resources for continuing education, further training.

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Digital Marketing Manager: Learn to use online marketing professionally

Digital marketing or online marketing has long been an important part of marketing and communication in the digital age. In most cases, the search for products to satisfy personal needs begins on a search engine on the Internet or on a review platform. This is precisely why it is so important for companies to have a digital presence, and this should never just consist of a traditional website. It should be supplemented with landing pages, search engine marketing, social media and so on. To ensure this, a digital marketing manager is required.

The following topics are usually covered in a Digital Marketing Manager certificate course:

  • Website, ranking factors and optimization
  • Keyword clusters and strategic planning
  • KPIs and web analytics
  • Content marketing and landing pages
  • Search engine marketing (SEA/SEO), Google Ads & Displays, Conversion Tracking
  • Social media (YouTube, Facebook, Instagram, LinkedIn), tracking and reporting
  • Blogs, apps and mobile marketing
  • Viral marketing, e-mail marketing
  • Advertising, targeting and trends

In the Digital Marketing Manager course, you will also receive documentation and numerous practical examples from the lecturers. This gives participants a deep understanding of the background and concepts of online marketing. They will also gain an insight into the most important digital marketing disciplines and how they can be used to achieve marketing goals.

Would you like to work in online marketing and complete training or continuing education, further training to become a digital marketing manager? You can find suitable training providers on the education portal Ausbildung-Weiterbildung.ch. Compare the training courses on offer at a glance and order further information documents if required.

Questions and answers

Those who complete a Digital Marketing Manager course in a postgraduate degree program acquire knowledge in the following subject areas:

  • Digital marketing and digital management
  • Website management
  • Content marketing: strategic marketing, campaign planning and controlling
  • Performance marketing: customer journey, CRM and KAM
  • Social Media Marketing
  • Digitization / e-business: corporate structures and process improvements
  • Online marketing tools

Social media channels have the following significance when choosing the right digital marketing training:

  • 32 % Google reviews
  • 25 % LinkedIn
  • 21 % Instagram
  • 20 % Facebook
  • 11% YouTube
  • 7 % Xing
  • 4 % Pinterest
  • 3 % TikTok
  • 2 % Snapchat

For 29 percent of respondents, social media channels are not relevant for the right digital marketing training. 19 percent still selected "Other".

According to 100 advertised job offers, the following Digital Marketing Manager Tasks are particularly common in Digital Marketing Manager jobs:

  • Digital concepts, strategy, customer loyalty and online marketing measures
  • Online campaign management
  • Monitoring the success of online marketing measures
  • Digital content creation and storytelling
  • Social Media

It is therefore ideal for a job search if you can demonstrate knowledge in these areas in your Digital Marketing Manager CV (also Digital Marketing Manager resume). Because then you will have the relevant experience for the usual roles and responsibilities of the Digital Marketing Manager (Digital Marketing Manager Roles and Responsibilities).

While the Digital Marketing Manager takes care of all digital marketing, the Performance Marketing Manager specializes in the detailed evaluation of campaigns and online marketing measures. In this way, they utilize the advantages of digital marketing over traditional marketing - namely the detailed evaluability of all information and actions. The focus is on increasing the performance of online marketing campaigns. The Performance Marketing Manager focuses on long-term data-driven optimization of marketing campaigns and takes all available data (online and offline) into account. The aim is to allocate the advertising budget to the selected channels with maximum efficiency and thus generate more conversions (target projects such as sales transactions). Data analysis can therefore be used to get more out of sales and marketing measures in a targeted manner. This part is also part of the remit of a digital marketing manager - especially in smaller companies. However, they can also get help from an online marketing agency in this regard.

In order to complete a Digital Marketing Manager degree, this usually leads to your NDS HF postgraduate degree. Admission is usually open to people with a federal certificate or diploma from a higher professional examination. Alternatives are an HF degree in technology or business, an HF degree from a university and Sur Dossier. Such a course takes 2 to 4 semesters and costs just over CHF 10,000. The NDS HF course is completed with module examinations and a diploma thesis with an oral defense as well as a specialist discussion with two experts. The degree from the university of applied sciences confers the title "Dipl. Digital Marketing Manager NDS HF" or "Dipl. Digital Marketing Manager NDS HF".

The addition "Junior" means that this is a position for a career starter. These can be lateral entrants as well as people with a degree and little professional experience. Junior positions are usually aimed at people with less than five years of professional experience in the respective field. The job of Junior Digital Marketing Manager is often seen as an ideal first career step.

Our survey of graduates provided answers to the question "What was the benefit of the last training course?" for digital marketing training (multiple answers possible):

  • 66 % Expansion of expertise
  • 25 % increase in self-confidence
  • 24 % Performance reliability
  • 23 % Self-management
  • 16 % wage increase
  • 12 % Ability to work in a team
  • 11 % Time management
  • 9 % Promotion

With digital marketing training, you are sure to gain more skills, self-confidence, self-management and be able to sell yourself better as a specialist.

There are also online marketing manager courses as alternatives to an HF degree course as digital manager training. Such digital marketing manager training in the form of a digital marketing manager course can be a certificate course or an association degree:

  • Course certificate
  • School certificate
  • School diploma
  • Closing Association

A CAS or DAS course at a university of applied sciences would also be conceivable as an alternative to a digital marketing HF course. For a federally recognized diploma, you need a postgraduate NDS HF course in continuing education.

Have you ever asked yourself "What does a digital marketing manager do?". A digital marketing manager - or often referred to as an online marketing manager - organizes and controls all of a company's digital marketing measures. This includes everything from concept development and implementation to monitoring the success of online marketing campaigns.

The average gross annual salary as a Digital Marketing Manager Salary Switzerland is CHF 87,800. The average age of these online marketing managers is just under 33 years and they have over six years of professional experience. Although male employees are on average slightly younger than their female counterparts, they earn just under one percent less on average in the Digital Marketing Manager Salary. Compared to other jobs, however, this is a very small wage difference and shows the good career opportunities as a digital marketing manager. Fringe benefits such as employee discounts, parking and cell phone benefits are often offered in addition to the salary.

Info, tips & tests for "Digital Marketing Manager with Federal Diploma of Higher Education"

Redaktionelle Leitung:

Stefan Schmidlin, Bildungsberatung, Content-Team Modula AG

Quellen

Website des Schweizerischen Sekretariats für Bildung, Forschung und Innovation SBFI , Website www.berufsberatung.ch (offizielles schweizerisches Informationsportal der Studien-, Berufs- und Laufbahnberatung) sowie Websites und anderweitige Informationen der Berufsverbände und Bildungsanbieter.

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Benedict-Schulen Schweiz
With Benedict you will get ahead, because nothing is more important today than targeted and professional further education. Whether you are interested in the Benedict business school, language or management school or in the fields of IT, medicine or hotel management - the Benedict School is your competent and quality-conscious partner for your professional career.
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Your success is our goal. Since 1952.
Our focus is on you. In an atmosphere conducive to learning, we offer a consistent and practice-oriented range of training and further education courses at our locations in Berne, Muri-Gümligen and Solothurn. We want to support and encourage you in your development with our educational programs. We look forward to accompanying you during this phase so that together we can achieve your educational goals.
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As the largest commercial school in Switzerland, KV Business School Zurich offers a comprehensive range of continuing education courses at all levels - in line with the motto "no degree without a connection".

"We empower people. Today for tomorrow. Your success begins with your choice of educational partner. We have been shaping commercial and business continuing education, further training in the Zurich region for over 130 years. By working closely with all sectors of the economy, we understand the requirements and developments of the labor market. We translate these into practical, up-to-date training courses."

This includes vocational training courses with national and central qualifications as well as courses that address current topics and certify the relevant skills in a practice-oriented manner. The range is supplemented by over 120 one-day seminars on current topics. Divided into twelve educational worlds, the school covers all commercial and business management topics.
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kv pro AG
(5.1) Very good 11 11 Ratings (100% )
As kv pro, we are committed to higher vocational training and are one of the largest providers of part-time continuing education, further training in the commercial sector in the region. Originating from the continuing education, further training and management training of the KV Basel commercial school (Basel-Stadt) and Avanti KV Weiterbildungen (Baselland), we have been shaping the commercial education system in the region for more than 150 years.

We are committed to high quality standards in order to provide our customers with the best possible preparation for the professional challenges of our time. We see ourselves as a partner on the career path of our participants.

At our teaching locations in Basel, Liestal and Münchenstein, we offer continuing education, further training in all commercial specializations and at all common (NQF levels). The majority of our experienced lecturers come from the private sector.

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WSF Business School Five
(5.7) Excellent 38 38 Ratings (100% )
Your business school with 5 specializations.
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Your 5 advantages:

- Successful learning in small classes.
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The number of participants is limited, which enables interactive and sustainable teaching of the course material.
Our graduates regularly achieve above-average success rates.
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The bright and friendly classrooms are equipped with modern infrastructure and offer a pleasant learning environment.

You can find the current courses on our website: wirtschaftsschule-five.ch.
We are committed to your success and look forward to getting to know you personally.

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Strengths: Your 5 advantages: Successful learning in small classes | Expert lecturers | 95% success rate in federal examinations | Blended learning - flexible teaching mix | Quality continuing education since 1994.
Discount for Swisscom employees: 5% (when registering via this platform at «Course registration» )
Discount conditions: As a Swisscom employee, you can benefit from a 5% discount on the total course costs. - Learning success in guaranteed small classes. - Expert lecturers. - 95% success rate in federal exams. - Blended learning as a flexible teaching mix. - Continuing education with quality since 1994. We look forward to seeing you! Your WSF team.
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SIMAKOM Management College
(5.4) Very good 19 19 Ratings (94% )
SIMAKOM is the specialized college for marketing, sales and HR training. You can expect a highly motivated team of experienced, practice-oriented experts. By specializing and concentrating on these core competencies, students benefit from above-average professional and methodological expertise. This is impressively confirmed by the high success rates in the federal examinations and the feedback from students. The course locations are Lucerne, Sursee, Zofingen and Rotkreuz. The central location and top infrastructure contribute to an atmosphere conducive to learning.

All SIMAKOM Management School continuing education courses have a proportion of virtual teaching units.
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The zB. education center is the business school in Aargau with further education in over 14 subject areas. Here you can continue your education in a contemporary way and benefit from a personal atmosphere. The "zB." accompanies you on your first steps directly after your apprenticeship, through the professional certificate level, to study without a baccalaureate - the Higher Technical College HF.

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