Welche Zielgruppe spricht der CAS HR Marketing an?

Die Weiterbildung in Human Resource Management (HRM) richtet sich an Mitglieder der Geschäftsleitung, die über Personalverantwortung verfügen, an HR-Verantwortliche sowie an Personalentwicklungsverantwortliche, HR Marketing Verantwortliche sowie Rekrutierungsverantwortliche.

Gelten für die Weiterbildung in HR Marketing bestimmte Zulassungsbedingungen?

In erster Linie richtet sich der Zertifikatslehrgang CAS HR Marketing an Hochschulabsolventen und -absolventinnen (Uni und FH), die über mindestens 3 Jahre qualifizierte Berufspraxis verfügen. Doch auch Berufspraktiker/innen ohne Hochschulabschluss können zum CAS aufgenommen werden, vorausgesetzt, sie besitzen mindestens 5 Jahre relevante Berufspraxis sowie entsprechende Weiterbildungsabschlüsse, etwa eidg. Fachausweis / Diplom Personalfachleute.

Welche Zielsetzung verfolgt der Zertifikatslehrgang in HR Marketing?

Während des CAS entwickeln die Teilnehmenden ein Verständnis für die Arbeitsmarktpositionierung eines Unternehmens mithilfe der HR-Marketing als Teil der Human-Capital-Strategie und die Gestaltung des Verkaufsprozesses in der Rekrutierung sowie die Zielformulierung. Zudem lernen Teilnehmende die Bedeutung von Digitalisierung und Social Media sowie Employee Relationship Management kennen sowie den externen Arbeitsmarkt über Marktforschung. Auch die gezielte Bearbeitung von Arbeitsmärkten und die Entwicklung von HR-Marketing-Konzepten und -Strategien sind Ziele des Zertifikatslehrgangs.

Aus welchen Inhalten besteht der Lehrgang in HR Marketing?

Der Lehrgang in Human Resource Marketing besteht aus zwei Modulen: Strategische Ausrichtung des HR Marketing Umsetzung der HR Marketing Strategie Inhaltlich werden die Themen strategische Personal- und Bedarfsplanung, interner Arbeitsmarkt, Arbeitsgestaltung, aktuelle Trends, ökumenische Arbeitsmarkt-Theorie, Marktforschung externe Arbeitsmärkte, Corporate Branding, Employer Branding, HR Marketing und Sourcing aus der Praxis, Rekrutierung für strategische Zielgruppen, Mitarbeiter- und Kundenzufriedenheit, Konzepte, Kennzahlen und HR-Controlling betriebswirtschaftlich überprüfen.

Mit welcher Methodik wird im HR Marketing CAS unterrichtet?

Der Weiterbildungslehrgang in HR Marketing setzt sich sowohl aus Kontaktunterricht mit Referaten, Diskussionen, Übungen, Fallbeispielen und Präsentationen, als auch aus Selbststudium und e-learning Plattform Moodle zusammen.

Wie umfangreich ist der CAS HR Marketing?

Der Zertifikatslehrgang CAS HR Marketing umfasst 12 ETCS zu insgesamt 300 Stunden Workload. Diese erstrecken sich über die Dauer von etwa vier Monaten mit 14 Tagen Präsenzunterricht.

Universities > Personnel/Organization > Continuing education (FH) > CAS HR Marketing (FH)

HR Marketing: continuing education, further training, schools and offers at a glance

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HR Marketing - managing human resources

HR marketing experts are responsible for various areas in their company. They play a crucial role in market segmentation, market research, product development, the description of offers, the appearance on the labor market and the support of employees. Managers with knowledge of HR and marketing therefore play a key role in maintaining and increasing company values by bundling the most important capital; human capital, which consists of the skills, experience and know-how of the company's employees. This has an impact on a company's image as well as on its employees and specialists. Human resource marketing aims to ensure that all existing skills are utilized and that all employees are employed in the right positions so that the company remains competitive and can achieve success. Core competencies of employees often have a decisive impact on the competitive success of an organization. Specialists in HR marketing are also constantly striving to keep an eye on the current job market and thus discover, maintain and promote internal and external human resources at an early stage and, if necessary, bring in new resources.

In the continuing education course CAS HR Marketing UAS, participants learn about the effects of human resource marketing on a company's position on the labor market and the impact this can have on a company's competitiveness. Topics such as demographic developments, labor market dynamics, social media and internally sound employee relationship management are important components of the CAS.

If you would like to find out more about working in Human Resource Marketing or if you are looking for information about continuing education, further training with a certificate, you will find insightful answers and educational offers from universities of applied sciences on the largest Swiss education portal Ausbildung-Weiterbildung.ch. Benefit from non-binding and free documents, guides on the subject, checklists and much more.

Questions and answers

Which target group is the CAS HR Marketing aimed at?

Continuing education, further training in Human Resource Management (HRM) is aimed at members of management with HR responsibility, HR managers, HR development managers, HR marketing managers and recruitment managers.

Are there certain admission requirements for continuing education, further training in HR Marketing?

The CAS HR Marketing certificate course is primarily aimed at university graduates (university and UAS) who have at least 3 years of qualified professional experience. However, professional practitioners without a university degree can also be admitted to the CAS, provided they have at least 5 years of relevant professional experience and appropriate further training qualifications, such as a Federal Diploma of Higher Education / Diploma in Human Resources.

What are the objectives of the certificate course in HR Marketing?

During the CAS, participants develop an understanding of the labor market positioning of a company with the help of HR marketing as part of the human capital strategy and the design of the sales process in recruitment as well as target formulation. Participants also learn about the importance of digitalization and social media as well as employee relationship management and the external labour market through market research. The targeted processing of labor markets and the development of HR marketing concepts and strategies are also objectives of the certificate course.

What does the HR Marketing course consist of?

The course in Human Resource Marketing consists of two modules:

Strategic orientation of HR marketing
Implementation of the HR marketing strategy

In terms of content, the topics of strategic personnel and demand planning, internal labor market, job design, current trends, ecumenical labor market theory, market research external labor markets, corporate branding, employer branding, HR marketing and sourcing from practice, recruitment for strategic target groups, employee and customer satisfaction, concepts, key figures and HR controlling are reviewed from a business perspective.

What methodology is used in the HR Marketing CAS?

The continuing education course in HR Marketing consists of contact lessons with lectures, discussions, exercises, case studies and presentations, as well as self-study and the e-learning platform Moodle.

How comprehensive is the CAS HR Marketing?

The CAS HR Marketing certificate course comprises 12 ETCS with a total workload of 300 hours. These extend over a period of around four months with 14 days of classroom teaching.

Redaktionelle Leitung:

Stefan Schmidlin, Bildungsberatung, Content-Team Modula AG

Quellen

Website des Schweizerischen Sekretariats für Bildung, Forschung und Innovation SBFI , Website www.berufsberatung.ch (offizielles schweizerisches Informationsportal der Studien-, Berufs- und Laufbahnberatung) sowie Websites und anderweitige Informationen der Berufsverbände und Bildungsanbieter.

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Overview of providers for HR Marketing

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Theaterstrasse 17
8400 Winterthur

ZHAW School of Management and Law - Institute for Organizational Viability

The environment in which organizations operate is becoming increasingly challenging due to megatrends such as digitalization, globalization and mobility. This is an ever-increasing complexity that affects companies and must be dealt with. We support organizations in shaping sustainable viability in the context of complexity.
In doing so, we pursue an integral approach: we focus on people, structure and alignment in our entrepreneurial thinking and actions.

Region: Ostschweiz, Zürich

Sites: Winterthur

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