Online marketing real estate or online marketing real estate is the use of digital media and technologies to increase the visibility of a real estate company or property. Digital marketing in the real estate industry can be used to increase the visibility of a real estate company or property. Digital marketing in the real estate industry has the advantage that it has a wide reach and makes it easy to get in touch with potential customers.

The certificate course in real estate marketing complements the professional experience and specialist training of real estate professionals. It deepens marketing knowledge for the marketing of real estate in a targeted and practice-oriented manner. In this way, real estate can be brokered to customers quickly and in a targeted manner.

The most important steps in real estate online marketing are

• Online marketing with a CRM system as the basis for automated processes
• Social media for social proof to build trust and radiate professionalism
• SEO as well as content marketing and advertising
• Overarching strategy for linking and coordinating measures (well-founded and realistic)

The following topics are typically covered in real estate marketing training:

• Introduction Marketing
• Market research
• Advertising
• Public relations (public relations work)
• Event marketing
• Internet marketing

Often a case study on real estate marketing is also worked on in order to link the acquired knowledge with practice.

The 6 main points for a successful real estate marketing strategy are:

• Basis of the marketing strategy - understanding the target market (geographical, demographic and psychographic characteristics as well as behavioral characteristics and target categories)
• Building on a strong brand - developing a strong brand image that suits the target group
• Design a transparent and uncomplicated online presence (clear, intuitive, relevant, SEO-optimized and easy to contact)
• Optimize online presence (reviews and online reputation as well as social networks)
• Adapt advertising message to marketing channel (adapt communication style to selected online marketing channels)
• Generate new customers (content and readability for better SEO visibility and more conversions)

Marketing for real estate primarily leads to better sales opportunities. This is because it attracts more attention from interested parties. And the more interested parties a property has, the higher the price and the faster the property can be sold. Effective real estate marketing therefore leads to a significantly better result.

Marketing real estate works by taking the following important factors into account:

• Target group
• Addressing target groups
• Price segment
• Location
• Customer expectations
• Wishes and needs of the target group
• Design of the marketing process
• Selection of suitable marketing measures
• Detailed location research