Which activities appear in relevant job advertisements and how often? What is required in communication jobs with a professional examination?

In job advertisements from Jobs Kommunikation mit Berufsprüfung, a company's HR managers define all the requirements they have for a new employee for the vacancy. Jobseekers can find all the important information about the vacancy in job advertisements, which usually includes

  • the job - What does this job involve?
  • the employer's requirements such as previous education, professional experience, personal skills and characteristics
  • More information about the company - field of activity, employee benefits

This information on jobs in communication with a professional examination varies from employer to employer. We have collected the information from relevant job advertisements on various job platforms, looked at it and summarized it for you*:

 

Different job titles:

  • Communications specialist
  • PR consultant
  • PR Consultant
  • Media officer
  • Media officer
  • Press and public relations officer
  • Marketing and communications specialist
  • Content Manager
  • Content Creator
  • Corporate Communications Manager
  • Internal Communications Manager
  • Communication consultant
  • Brand Manager
  • Social Media Manager
  • Social Media Specialist
  • Communications Coordinator
  • PR Manager / Public Relations Manager
  • Event and communication manager
  • Communication designer
  • Crisis communications specialist
  • Digital communication specialist
  • Marketing communications specialist
  • Media and communication manager

 

Distribution of individual tasks in Jobs Communication with professional examination:

Creation and implementation of communication strategies: Designing strategies for communicating corporate messages to different target groups

 approx. 20% of the time

Media relations: building and maintaining relationships with journalists, organizing press conferences, writing press releases, responding to media inquiries

 approx. 30% of the time

Internal communication: Ensuring that employees are informed about important company information and that a consistent corporate message is conveyed

 approx. 10% of the time

Content creation: writing articles, blog posts, newsletters, brochures and other communication materials

 approx. 20% of the time

Social media management: creating, planning and monitoring content on various social media platforms

 approx. 10% of the time

Further tasks:

  • Event management: planning and implementation of events, seminars or webinars to promote the corporate message
  • Crisis communication: preparing for potential communication crises and responding effectively in the event of a crisis
  • Brand management: Ensuring that all communication materials and strategies reflect and strengthen the brand identity
  • Analysis and reporting: evaluating the effectiveness of communication strategies by analyzing data and producing reports
  • Collaboration: working with other departments to ensure communication objectives are met
 approx. 10% of the time

Requirements mentioned in job advertisements for communication jobs with professional examination

Professional requirements
  • Completed basic training
  • Further training as a communications specialist with a federal certificate
  • Professional experience in the field of communication
Specialist knowledge for communication jobs with professional examination
  • Knowledge of PR tools and techniques
  • Understanding of digital and traditional media channels
  • Experience in using social media platforms and tools
  • Knowledge of content management and search engine optimization
  • Familiarity with communication tools and software
Personal characteristics
  • Crisis communication and communication skills
  • Creativity and analytical skills
  • Organizational skills
  • Project management skills
  • Ability to work in a team and interpersonal skills
Other jobs Communication with professional examination
  • Written communication: The ability to write clearly, concisely and persuasively is essential for the creation of press releases, articles, reports and other communication materials
  • Oral communication: convincing presentation skills and the ability to explain complicated topics in a simple and understandable way
  • Ability to work under pressure and meet deadlines
  • Be creative: Ability to develop innovative communication strategies and campaigns
  • Understanding of the communications industry: a deeper understanding of the specific industry or market in which the company operates can be an asset
  • Crisis communication: experience or training in crisis communication may be required for some roles

In addition:Here you will find useful links on the subject of job advertisements and job search:

*The information listed here comes from an ad hoc study to provide a unique insight into the labor market, which is required in jobs communication with professional examination.

Schools with communication specialist training for communication jobs with professional examination