Whether and to what extent pharmaceutical marketing training is carried out online depends on the school offering it. This can therefore vary from provider to provider. Nevertheless, in the wake of the coronavirus pandemic, many schools have expanded their offerings and, in addition to traditional face-to-face teaching, often also offer online or hybrid teaching formats. It is best to get in touch with the provider of your choice right away.

The content of a pharmaceutical marketing workshop or continuing education, further training is not standardized and can vary depending on the training provider. However, practical topics from marketing, communication and data analysis are often covered in order to prepare participants specifically for the requirements of the healthcare and pharmaceutical industry.

Typical learning content from a pharmaceutical marketing workshop includes

• Legal basis, data protection and regulatory requirements
• Target group analysis and segmentation models
• Development of personas for a targeted customer approach
• Data management and evaluation of key marketing figures
• Use of tools such as Google Analytics and Google Ads
• Analysis and optimization of the customer and user journey
• Planning and implementing an omnichannel strategy
• Introduction and use of CRM systems
• Marketing automation and email marketing
• Content creation for different channels
• Cooperation with agencies, medical professionals and self-help groups

These subject areas provide a solid foundation for a successful start or further development in pharmaceutical marketing. They combine strategic thinking with digital expertise and industry-specific knowledge.

As each school determines the content individually, the focus can vary. For a detailed overview, we recommend contacting the desired school directly.

Questions about the learning content?
You can use our contact form to forward inquiries directly to the selected educational institution. Simply click on the button and make a specific inquiry.

Whether you need to have previous experience in this field for a pharmaceutical marketing degree or further training course varies greatly and depends on the training offered by the provider. There are courses that are aimed at proven experts who want to deepen their knowledge specifically. However, there are also courses that are specially designed for beginners who can learn the craft of pharmaceutical marketing from the ground up. We recommend contacting the provider of your choice directly.

Pharmaceutical marketing training is primarily aimed at professionals in the pharmaceutical industry, such as product or brand managers, digital managers, marketing and/or sales managers, communication managers, etc.

The target groups are determined independently by the schools. There may therefore be slight differences from school to school.
We therefore recommend contacting the school of your choice directly via our contact form or using the "Ask a question" button to get in touch with the right contact person - quickly, easily and without obligation.

Pharma marketing training offers you many advantages. For example, upon completion, you will know how to develop a suitable omnichannel marketing strategy and concept to reach more customers, maximize engagement and thus achieve greater visibility and sales.

They are also able to develop appropriate personas and are aware of their key success factor. They have more confidence in the customer journey and know how to optimize it.

Furthermore, you are not only familiar with the various digital and analog communication channels that are suitable for the pharmaceutical sector, but also know how to use them in a way that is appropriate for the target group. Finally, you will also be able to measure, analyze and evaluate your pharma marketing and determine appropriate measures based on this data and knowledge.