Graduates of a continuing education course in product management are able to professionally manage products and services from the initial idea through to market launch and elimination. They conduct market research, draw up business plans and implement the results of the studies. For example, by commissioning new product lines or renewing the presentation and marketing of existing products. After conception and planning, they draw up the budget and discuss all the necessary steps with the management and the other department heads.
In day-to-day operations, they support product development and plan the market launch. They manage their product range on an ongoing basis, monitor the markets and systematically evaluate current sales, profit and other figures.
Through their work, they promote optimal communication between the various departments of the company. And by continuously evaluating the analyses, they build up comprehensive market knowledge and create a data basis for fact-based management decisions.
Further training in product management opens up numerous interesting career opportunities. Product managers work in management and take on specialist management tasks relating to a product group. They often report directly to senior management or marketing management and have full budget responsibility for their product groups. Product managers have good career development prospects. For example, they can take over as head of product management or be promoted to marketing manager, division manager or sales manager.
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