Self-test: Is the course "Real estate marketer with a federal certificate (BP)" the right one for me?
Test here whether the job profile "Real estate marketer with a federal certificate" (formerly real estate agent (BP)) suits you and whether a part-time preparatory course is the right path for you.
What does the day-to-day work of a real estate marketer with a federal certificate look like?
Real estate marketers (also known as property marketers) work as middle managers in real estate companies, real estate funds, trust companies, construction and general contractors, banks, insurance companies and pension funds or in public administration. Your main task is to buy and sell land and properties for your clients or customers or to ensure the first letting of complex rental properties. They also act as a link between property owners and tenants. To do this, they need in-depth knowledge of the real estate market, financing options, legal aspects and marketing opportunities. As a real estate marketer, you act as an intermediary between the seller and buyer of a property, including real estate marketing - this is a challenging and varied job.
A real estate marketer with a federal certificate performs the following tasks:
- Advise interested parties on the purchase or initial rental of rental or owner-occupied apartments, single and multi-family homes, commercial and industrial properties and unbuilt land
- Inform clients about mortgage and financing models, tax optimization, property gains or transfer taxes (including legal issues)
- prepare a financial plan with personal and economic affordability as well as loan-to-value ratios for customers in order to be able to guarantee financing
- regularly follow what is happening on the real estate market
- Create market analyses (assess location, floor plan design, condition, price expectations as well as utilization and resale opportunities)
- Create detailed property descriptions with texts, photos, videos and floor plans
- Presenting real estate properties in the media, on internet platforms and in direct marketing
- Be able to present the advantages of the property convincingly during the interview
- Maintain contacts with experts, real estate owners, financial institutions and professional colleagues
- create a marketing concept for each new property
- derive the marketing concept and implement it
- Determining the sales prices or rents
- Designing show apartments
- Organization of tours
- If necessary, supervision of the marketing agencies that carry out the marketing measures
Note: The division/weighting of tasks can vary greatly depending on the job profile and type of company!
Question 1:
Do the activities meet your expectations? Can you imagine working in real estate marketing?
Great! Then you've come to the right place with real estate marketer training. We wish you lots of fun and success.
By the way: If you are looking for further suitable training opportunities after successfully completing your studies, take a look at theEducational counseling offerfrom Ausbildung-Weiterbildung.ch
If you don't like all real estate marketer jobs, think about which ones interest you the most. Remember: in practically every job, there are activities that are less interesting. It is important to make sure that these do not predominate.
Then take a look at job advertisements. You may find some that only require the activities that interest you the most.
Or take a look at the descriptions of similar professions. You may find a degree here that more closely matches your interests, for example:
If you don't like the activities after the real estate marketer training, take a look at the numerous other further training opportunities.
OnEducation-Further-Education.chyou will find a large selection.
Target group and skills: Who is the professional examination for real estate marketers with a federal certificate suitable for? What qualities and skills are required?
The real estate marketer with a federal certificate is aimed at the following people:
- Professionals in real estate management who would like to deepen their skills in the independent handling of complex initial letting mandates and sales mandates and confirm them with a federal qualification
Important qualities and skills for the profession of real estate marketer are
- Enjoy customer contact and selling
- Enthusiasm for real estate and an interest in construction technology
- High level of commitment, motivation and resilience
- Independence and confident demeanor
- Solution orientation and assertiveness
- Leadership qualities
- commercial skills
- Computer skills
- Sense for numbers
Question 2:
Do you belong to one of the target groups of the Real Estate Marketer training course?
Great! Then you belong to the target group for real estate marketer training.
- If you do not belong to any of the above-mentioned groups, you cannot apply directly for the federal certificate as a real estate marketer. There are numerous entry opportunities in real estate marketing. Take a look at the followingPagewith various courses from suitable providers. You may come across further training courses here that are aimed precisely at people like you.
- If you do not have the necessary professional experience in the field of real estate marketing to qualify as a real estate marketer, use professional job boards to search for suitable jobs. If you know someone from your private or professional environment who is already working in this field, ask them for tips and whether they would support you in your job search. He/she will certainly have the relevant contacts and connections.
- If you do not have the necessary personal qualities and skills as a real estate marketer, you will probably not be happy with this role in real estate marketing. Look out for further training opportunities that focus less on real estate marketing.
- If you are unsure whether you are well suited to such a role with a lot of responsibility, it is best to talk to experienced people such as career advisors. You can find suitable providers of career advice and career coaching here:
Requirements for admission to the professional examination in real estate marketing:
The following prerequisites are required for admission to the final examination (federal professional examination) as a real estate marketer:
- At least 3 years of basic vocational training, high school diploma, federally recognized commercial diploma, degree from a higher technical college, a professional examination, a higher technical examination, a university or equivalent qualification
- At least 3 years of full-time work experience in a profession in the real estate industry after completing the training
or
- 5 years of full-time professional experience in a profession in the real estate industry, including at least 2 years in Switzerland or the Principality of Liechtenstein
and
- No entries in the criminal record that contradict the purpose of the audit
You will be informed in writing at least four months before the start of the examination whether you meet the requirements for admission to the professional examination for real estate marketers.
Note: Requirements such as professional experience only need to be fulfilled at the time of the federal written examinations. Some schools may be prepared to admit you to a preparatory course for the professional examination for real estate marketers if you do not (yet) meet the criteria for admission to the federal examination at the start of the course. You are responsible for meeting the conditions at the time of the examination or examination registration. This is subject to the timely transfer of the examination fee.
Question 3:
Do you have the required apprenticeship qualification and the necessary professional experience for the professional examination for real estate marketers? And are you confident that you can cope with the additional courses required?
Great! Then you meet the real estate marketer requirements. You can start the course and are admitted to the subsequent professional examination.
If you are not sure whether your professional experience will be recognized as professional experience for real estate marketers, clarify your chances directly with the sponsor of the professional examination, theUSPI Suisseand theSVIT Switzerland.
If you have too little or no professional experience for the professional examination for real estate marketers, you have the following options:
- Search for suitable jobs with the help of professional job boards. Here you can findHelpful informationin addition
- If you know someone from your private or professional environment who is already active in real estate marketing, ask this person for tips and whether he/she would support you in your job search. He/she will certainly have the relevant contacts and connections.
If you are not sure whether your qualifications will be accepted for the professional examination for real estate marketers (equivalence test), please contact theExamination secretariat.
SERI is responsible for assessing the equivalence of foreign qualifications for admission to the BP. Here you can findmore information.
If you do not have a federal certificate of proficiency (EFZ) or equivalent basic vocational training, you still have the opportunity to catch up now. You can find out more about catch-up training for adults in ourAdvisor"The Swiss education system at a glance".
Or take a look at the "Real estate marketing clerk" course, which can be an intermediate step on the way to the professional examination:
If you are not sure whether your professional experience will be recognized as professional experience for real estate marketers, clarify your chances directly with the sponsor of the professional examination, theUSPI Suisseand theSVIT Switzerland.
If you have too little or no professional experience for the professional examination for real estate marketers, you have the following options:
- Search for suitable jobs with the help of professional job boards. Here you can findHelpful informationin addition
- If you know someone from your private or professional environment who is already active in real estate marketing, ask this person for tips and whether he/she would support you in your job search. He/she will certainly have the relevant contacts and connections.
If you are not sure whether your qualifications will be accepted for the professional examination for real estate marketers (equivalence test), please contact theExamination secretariat.
SERI is responsible for assessing the equivalence of foreign qualifications for admission to the BP. Here you can findmore information.
If you do not have a federal certificate of proficiency (EFZ) or equivalent basic vocational training, you still have the opportunity to catch up now. You can find out more about catch-up training for adults in ourAdvisor"The Swiss education system at a glance".
Subject matter and content of the real estate marketer training course:
The subject matter of the preparatory courses for the professional examination for the real estate marketing specialist certificate is based on the specifications of the sponsor of the federal examination, theUSPI Suisseand theSVIT Switzerland.
The training content is divided into the following real estate marketer subjects:
- Structural knowledge
- Building technology
- Planning and building law
- Real estate marketing
- Basics of real estate marketing
- Swiss real estate market
- Market research
- Procurement marketing
- Sales marketing
- Marketing concept
- Marketing activities
- Presentation and communication technology
- Develop negotiation and consulting skills
- Property sale
- Real estate valuation
- Real estate financing
- Sale of land from a legal perspective
- Real estate trading from a tax perspective
- Law (UGB, OR, Value Added Tax Act)
Question 4:
Are you interested in the content of the real estate marketing subjects and would you like to acquire knowledge in these subject areas?
Great! If you are interested in the course content, this could be the best educational option for you. Here's another tip: Find out from the schools about the exact training structure and concept of the real estate marketer training offered. These are aspects that are in demand on the job market and increase career and salary opportunities.
If you are only partially interested in the content of this federal certificate, then the real estate marketer further education course is probably not the right course for you. Then take a look at other training and further education courses in this area. You may find a course that suits you better due to the content taught. You will find inspirationhere.
Obviously, the typical tasks of a real estate marketer with a federal certificate are not your world. Take a look at other further training courses instead. OnEducation-Further-Education.chyou will find a wide range of options.
Costs and financing of real estate marketing training:
Depending on the provider and duration of the course, the costs for further training as a real estate marketer vary slightly. On average, you can expect to pay these amounts:
- Course fees:between CHF 7'800.- and CHF 11'400.-
After taking the exam, you will receive around 50% of this back from the federal government on application (regardless of the result)*.
Note: Members of the SVIT receive a CHF 800 discount and members of the Kaufmännischer Verband receive a 10% discount on the costs of training courses and courses offered by individual training providers. - Examination fees:CHF 2,700 (as at: 2023)
The examination fee is set by the body responsible for the professional examination. It is paid by the candidate after confirmation of admission to the real estate marketer examination. - Extra costs:At some schools, the costs for enrolment fees, teaching materials, training documents, books, intensive exam training, simulation exams, school diplomas and interim qualifications, for example, are not included in the course fees. Please contact the provider of your choice directly to find out what additional costs you can expect for the real estate marketer training course.
*Since 1.1.2018, preparatory courses for federal professional examinations such as real estate marketer have been financially supported by the federal government. Graduates of these courses can therefore be reimbursed up to 50% (max. CHF 9,500) of the course costs paid after taking the federal examination. In exceptional cases of hardship, the federal contributions are also paid out in advance.
Question 5:
Are you able to pre-finance between CHF 7,800 and CHF 11,400 for the real estate marketer course and CHF 2,700 for the exam, depending on the course and provider?
Great! Here's another tip: If you would be able to pay the entire amount for the real estate marketer training in advance, many schools will grant you a discount.
- Information on financial support options from the employer, federal government, canton, foundations or through loans from the Education Promotion FoundationEducaSwissyou will receive in ourAdvisor"How to finance your further training properly".
- Information on financial support for temporary workers through "temptraining", the further training fund of the temporary employment sector, is available athere.
- Information and help on budget planning and budget preparation can be foundhere.
First ask the schools about the actual costs you would have to expect for training as a real estate marketer. Then find out from your employer whether they will contribute to the real estate marketer costs and ask your school about the possibility of paying in installments. Perhaps there is someone in your private circle who will support your further education project with a loan. There are also banks and credit institutions that grant educational loans.
- Information on financial support options from the employer, federal government, canton, foundations or through loans from the Education Promotion FoundationEducaSwissyou will receive in ourAdvisor"How to finance your further training properly".
- Information on financial support for temporary workers through "temptraining", the further training fund of the temporary employment sector, is available athere.
- Information and help on budget planning and budget preparation can be foundhere.
First ask the schools about the actual real estate marketing costs you would have to expect. Then find out from your employer whether they will contribute to the costs and ask your school about the possibility of paying in installments. Perhaps there is someone in your private circle who will support your further education project with a loan. There are also banks and credit institutions that grant educational loans.
- Information on financial support options from the employer, federal government, canton, foundations or through loans from the Education Promotion FoundationEducaSwissyou will receive in ourAdvisor"How to finance your further training properly".
- Information on financial support for temporary workers through "temptraining", the further training fund of the temporary employment sector, is available athere.
- Information and help on budget planning and budget preparation can be foundhere.
Duration of study, number of lessons and learning effort for real estate marketer training:
- The real estate marketer training, continuing education is classically structured (i.e. professional examination includes all competencies to be assessed) and lasts 12 to 15 months in parallel with work. It comprises approx. 350 lessons.
- Lesson times vary depending on the provider of the real estate marketer course. As a rule, lessons take place two evenings a week, one afternoon and evening or all day on a weekday.
- Many schools now offer a mix of face-to-face and online courses (online, hybrid teaching, blended learning) as well as self-study.
- Thanks to the extra-occupational concept of the Real Estate Marketer course, you can immediately apply and deepen your knowledge in practice. Nevertheless, you should allow sufficient time for preparation and follow-up of the lessons and for self-study - how much depends on your previous knowledge, working style and learning speed. We recommend that you allow at least 4 - 6 hours per week as a precaution.
Note: Some schools offer so-called "taster lessons". This gives you the opportunity to gain an insight into the lessons and the learning atmosphere. These are important aspects on the way to successfully becoming a real estate marketer. It is best to contact the school of your choice directly.
Question 6:
Can you cope with the time and effort required for classroom teaching and homework for the real estate marketing course?
Great!
Tip for real estate marketer self-study: Set yourself realistic daily or weekly goals and think about a small reward when you have achieved them. A well-organized study strategy not only motivates you, but also protects you from chaotic, stressful study days and nights shortly before the exam.
If you do not have that much time, contact the providers and clarify whether you can possibly complete the real estate marketer course over more than three semesters.
If you still don't have enough time, check whether you can create space for yourself elsewhere. Perhaps someone close to you can take on certain tasks for you for the duration of your training as a real estate marketer?
Degree, diploma and title in real estate marketing:
The professional examination "Real estate marketer with a federal certificate" takes place annually, provided that enough candidates meet the admission requirements (25 candidates for German, 8 for French and 3 for Italian), otherwise every two years. It can be held in German, French or Italian.
Candidates for the professional examination for real estate marketers are notified at least 1 month before the start of the examination. The invitation includes the examination program (with details of the place and time of the examination as well as permitted aids) and the list of experts.
The professional examination for real estate marketers comprises the following six parts:
- Law (written, 2 h, weighting 1)
- Structural knowledge (written, 1.5 h, weighting 1)
- Real Estate Marketing (written, 4 h, weighting 2)
- Real estate sales (written, 3 h, weighting 2)
- Real estate marketing and sales (oral, 0.75 h, weighting 2)
- Project work (written in advance and oral, 0.75 h, weighting 2)
Diploma and title "Real estate marketer"
Graduates of the professional examination receive a federal professional certificate and are entitled to use the federally recognized and protected title "Real estate marketer with federal professional certificate" or "Real estate marketer with federal professional certificate".
- In French: "Courtier en immeubles avec brevet fédéral", "Courtière en immeubles avec brevet fédéral"
- In Italian: "Esperto in commercializzazione immobiliare con attestato professionale federale", "Esperta in commercializzazione immobiliare con attestato professionale federale"
- In English: "Property Broker with Federal Diploma of Professional Education and Training" (Attention: This is only a recommendation/translation and not a protected title)
Question 7:
Do you have the confidence to pass the professional examination for the federal certificate in real estate marketing?
Great!
Here are some general success factors on the way to a new training qualification such as real estate marketer with a federal certificate:
- Regular attendance of lessons
- Actively contribute your questions, don't leave anything half-understood in the room
- Interest in the subject and active participation in lessons Real estate marketer
- Detailed preparation and follow-up of the lesson material at home
- Committed cooperation in group work, processing of case studies, etc.
- Participation in learning groups for regular exchange
- Intensive exam preparation: practise exam situations and gain important exam experience, e.g. in simulation exams. (Detailed information on the federal examination can be foundhere.)
If you are unsure, we recommend that you contact aInformation eventto attend the Real Estate Marketer course.
Arrange apersonal consultation appointmentwith the school of your choice or the sponsoring body of the professional examination, theUSPI Suisseand theSVIT Switzerland. Explain your interest and your concerns and see how your counterpart reacts to which points and what they recommend.
Ask the school management aboutSupport options. Also consider whether you would like other support, for example from learning therapists or coaches, autogenic or mental training.
Here are some general success factors on the way to the new qualification as a real estate marketer with a federal certificate:
- Regular attendance of lessons
- Actively contribute your questions, don't leave anything half-understood in the room
- Interest in the topic and active participation in class
- In-depth preparation and follow-up of the subject matter of the real estate marketer training at home
- Committed cooperation in group work, processing of case studies, etc.
- Participation in learning groups for regular exchange
- Intensive exam preparation: practise exam situations and gain important exam experience, e.g. in simulation exams. (Detailed information on the federal examination can be foundhere.)
If you are not at all confident about passing the real estate marketer final examination, it is best to arrange a personal consultation appointment with a school or the sponsor of the professional examination, theUSPI Suisseand theSVIT Switzerland. Explain your interest and your concerns and see how your counterpart reacts to which points and what they recommend.
Ask the school management aboutSupport options. Also consider whether you would like other support, for example from learning therapists or coaches, autogenic or mental training.
No, this course for the federal certificate as a real estate marketer (BP) does not suit you. What a pity? Perhaps not, because there are so many other opportunities for further training. One or the other would certainly suit you much better.
Check which other further training courses are suitable for you. OnEducation-Further-Education.chyou will find a large selection of offers.
Real estate marketer with a federal certificate is probably not the right further education goal for you.
Are you surprised or disappointed? Perhaps take the test again and see where your ideas or possibilities deviate from the ideal job. Perhaps this will point you in the direction of more suitable further training.
Then see which other further training courses interest you. ToEducation-Further-Education.chyou will find a large selection of offers.
This is a half-hearted result: working as a real estate marketer with a federal certificate does not seem ideal for you. Or is it perhaps the form of training that doesn't appeal to you or isn't a good organizational fit?
See which other further training courses are suitable for you. OnEducation-Further-Education.chyou will find a large selection of offers.
Real estate marketer training and further education is not ideal for you - or is it?
If you are unsure, it is best to attend the providers' information events. There you will learn a lot more about further education and can discuss your personal options and questions directly with the specialist representatives present.
Directly to the schools:
"Real estate marketer with a federal certificate of competence"
This training seems to suit you.
As a next step, we recommend that you attend an information event at suitable schools and obtain details of the exact costs and dates.
Directly to the schools:
"Real estate marketer with a federal certificate of competence"
This course seems to be made for you!
The best thing to do now is to attend information events at the schools you are interested in and find out everything you need to know about the specific content, costs and dates.
Directly to the schools:
"Real estate marketer with a federal certificate of competence"
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