Communication planner (new title: communication specialist): Training, information and schools at a glance

to providers
(1)
Infos, tips & tests Video stories
(1)

Are you looking for a suitable school for training or further education as a communication specialist (BP) (formerly communication planner)?

Here you will find suitable offers from various educational institutions as well as further information and decision-making aids for choosing the right continuing education program.

Would you like personal advice on the professional examination with a federal certificate? Contact the provider of your choice via the "Free information on the topic..." button - without obligation, quickly and easily.

Download checklists

Checklist «Finding the right further training» » download here

Checklist «Choosing the right school» » download here

Communications specialist, the former communications planner: the professional for corporate communications

The communication planner has a broad general knowledge that she can use in her daily work. This includes the area of marketing communication, where she can support the advertising and marketing communication manager with her specialist knowledge. The communication planner is familiar with the individual disciplines in an integrated communication concept. She is involved in the procurement of basic information and is responsible for the planning and coordination of measures, whereby the aim is to accompany the measures from realization to monitoring.

She also knows the techniques of pre-production, production, media planning and the corresponding application possibilities. She is also able to carry out direct marketing and sales promotion projects. Last but not least, the communications planner helps to organize public relations, event and sponsorship projects and monitors adherence to schedules and budgets.

On Ausbildung-Weiterbildung.ch you will find up-to-date information on school-based training and further education opportunities in the field of communication. To request detailed information from the respective institutes, simply use the online form and the documents will be sent to your home immediately.

Questions and answers

To register for the Federal Diploma of Higher Education in Communication Planning, you must have passed the MarKom certificate examination, which must not be older than five years. You can also find providers for the MarKom exam here on Ausbildung-Weiterbildung.ch. From the 2019 examination year, however, completion of the MarKom examination is no longer mandatory.

Successful graduates of the professional examination for communication planners with a federal certificate who are planning their next career step and aspire to a managerial position in the communications industry have the opportunity to attend the "Higher professional examination for communication managers with a federal diploma" course.

No, no special apprenticeship qualification is required for continuing education, further training as a communication planner with Federal Diploma of Higher Education. You can start the continuing education, further training with an Advanced Federal Diploma of Higher Education in Business Administration (Federal VET Diploma Kaufmann / Kauffrau) as well as with an Federal VET Diploma in graphic design or sales, a commercial high school diploma, at least three years of secondary school diploma training, a high school diploma, an AFPE in the commercial field, a degree from a Universities or University of Applied Sciences in the commercial field or a Federal Diploma of Higher Education in PR, Marketing, Sales or Direct Marketing. In addition, you need a valid MarKom admission exam from the last five years (only mandatory until the 2018 examination year) and at least two years of professional experience in sales, marketing, direct marketing, advertising or public relations. If you do not have any of these qualifications, you can still take the Federal Professional Examination, provided you have at least three years of professional experience in the above-mentioned areas.

In the Federal Professional Examination for Communication Planners with a Federal Professional Diploma, you will be tested in four examination parts, which may have further sub-items. These examination parts are Communication planning / integrated communication; production; media; and advertising law / advertising industry. You will be examined in writing in all four parts and, with the exception of advertising law/advertising industry, you will also take an oral examination lasting 25 minutes.

To be admitted to the Federal Professional Examination in Communication Planning (FPE), you must have at least two years of professional experience in the fields of direct marketing, marketing, advertising, sales or public relations (PR). Depending on your educational and professional background, you may also be required to have five years of professional experience in the above-mentioned areas. The schools for your continuing education, further training will be happy to send you the current admission requirements. Simply use our contact form to get in touch with the schools and providers that suit you best.

Redaktionelle Leitung:

Stefan Schmidlin, Bildungsberatung, Content-Team Modula AG

Quellen

Website des Schweizerischen Sekretariats für Bildung, Forschung und Innovation SBFI , Website www.berufsberatung.ch (offizielles schweizerisches Informationsportal der Studien-, Berufs- und Laufbahnberatung) sowie Websites und anderweitige Informationen der Berufsverbände und Bildungsanbieter.

Erfahrungen, Bewertungen und Meinungen zur Ausbildung / Weiterbildung

Preview of the video «4 Schritte zur richtigen Weiterbildung»

Haven't found the right training or further education yet? Benefit from educational advice now!

Further training is not only important in order to maintain or increase professional attractiveness, investing in training or further training is still the most efficient way to increase the chances of a pay rise.

The Swiss education system offers a wide range of individual training and further education opportunities - depending on your personal level of education, professional experience and educational goals.

Choosing the right educational offer is not easy for many prospective students.

Which training and further education is the right one for my path?

Our education advisory team will guide you through the "education jungle", providing specific input and relevant background information to help you choose the right offer.

Your advantages:

You will receive

  • Suggestions for suitable courses, seminars or training programs based on the information you provide in the questionnaire
  • An overview of the different levels and types of education
  • Information about the Swiss education system

We offer our educational counseling in the following languages on request: French, Italian, English

Register now and concretize your training plans.

Sofort zur richtigen Weiterbildung

Toplisting
Address:
Josefstrasse 59
8005 Zürich
SWISS MARKETING ACADEMY
The sma Swiss Marketing Academy AG has specialized in further education in the fields of marketing, sales, communication and events for 20 years and is one of the leading schools in Switzerland.

What sets us apart: Exam AND practice-oriented training, lecturers from professional practice, above-average success rates in the federal examinations, a wide range of courses (evening, afternoon and evening courses), intensive exam training, intensive seminars (already included in the course costs) and a permanent exchange of information via teams.

Courses offered:
- EMK (basic training in marketing)
- Federal Marketing Specialists FA, Federal Sales Specialists FA, Federal Communication Specialists FA
- Federally certified marketing manager, federally certified sales manager, federally certified communications manager
- Marketing manager HF, certified marketing and sales manager NDS HF

Teaching methods:
We offer our courses online (via Teams), hybrid, dual and face-to-face.
» Company conditions and cooperation opportunities
Region: Zürich
Sites: Zürich

Schulen mit zertifizierter Bildungsberatung

Attraktive Services für Swisscom Mitarbeitende

Kostenlose Services

» Bildungsberatung (Wert: CHF 150.–)
Bildungs- und Businessratgeber (Wert: CHF 175.–)

» Rabatte

Attraktive Rabattierungen seitens der Bildungsanbieter.

» Massgeschneiderte Bildungsangebote

Ohne grossen Zeitaufwand den besten Trainer, Coach oder Schulungsanbieter finden

Bildungsangebot Schweiz

Aus über 700 Bildungsanbietern das richtige Bildungsangebot finden