The learning content of pharmaceutical marketing workshops or further training courses is not regulated by the federal government and can therefore differ from school to school.

As a rule, the following topics are covered in a workshop:

• Law, legislation and data protection
• Segmentation models
• Development of personas
• Data management and data analysis
• Google Analytics, Google Ads
• Customer and user journey
• Omnichannel strategy and concept
• CRM
• Marketing Automation Tools
• Newsletter marketing
• Cooperation with agencies, doctors and self-help groups
• Content creation etc.

Whether you need to have previous experience in this field for a pharmaceutical marketing degree or further training course varies greatly and depends on the training offered by the provider. There are courses that are aimed at proven experts who want to deepen their knowledge specifically. However, there are also courses that are specially designed for beginners who can learn the craft of pharmaceutical marketing from the ground up. We recommend contacting the provider of your choice directly.

Pharmaceutical marketing training is primarily aimed at professionals in the pharmaceutical industry, such as product or brand managers, digital managers, marketing and/or sales managers, communication managers, etc.

Whether and to what extent pharmaceutical marketing training is carried out online depends on the school offering it. This can therefore vary from provider to provider. Nevertheless, in the wake of the coronavirus pandemic, many schools have expanded their offerings and, in addition to traditional face-to-face teaching, often also offer online or hybrid teaching formats. It is best to get in touch with the provider of your choice right away.

Pharma marketing training offers you many advantages. For example, upon completion, you will know how to develop a suitable omnichannel marketing strategy and concept to reach more customers, maximize engagement and thus achieve greater visibility and sales.

They are also able to develop appropriate personas and are aware of their key success factor. They have more confidence in the customer journey and know how to optimize it.

Furthermore, you are not only familiar with the various digital and analog communication channels that are suitable for the pharmaceutical sector, but also know how to use them in a way that is appropriate for the target group. Finally, you will also be able to measure, analyze and evaluate your pharma marketing and determine appropriate measures based on this data and knowledge.