Marketing communication planner: training, further education, courses, information and schools at a glance
What tasks does a communications specialist (formerly marketing communications planner) have in practice?
Questions and answers
Do I have to have already worked in marketing to qualify for the FPE in Marketing Communication Planning?
Professional experience in marketing, advertising, direct marketing, retail or public relations of at least two years is a prerequisite for admission to the preparatory course Communication Planner with Federal Diploma of Higher Education (formerly Marketing Communication Planner with Federal Diploma of Higher Education). If you do not have practical professional experience in one of these areas, we recommend that you first attend another marketing communication course and complete the MarKom admission exam and then work as a marketing assistant or similar. With sufficient professional experience, you can register for the FPE after the two years have elapsed.
Can I complete the continuing education, further training as a marketing communications planner while working?
Continuing education, further training to become a marketing communications planner with a Federal Diploma of Higher Education can be completed either part-time or full-time. The individual schools offer different time options, so it makes sense to contact several interesting training providers directly via our contact form and request training documents.
What exactly do marketing communication planners do?
As a communication planner with a Federal Diploma of Higher Education (formerly a marketing communication planner with a Federal Diploma of Higher Education), you develop communication concepts, are responsible for planning and monitoring project content and project deadlines in technical, administrative and financial terms, and for monitoring campaigns. Communication planners obtain quotations, place orders and organize events and projects for sales promotion and advertising purposes. They are also responsible for auditing, budget and time control, as well as the preparation of minutes.
Which subjects are examined in the Federal Professional Examination for Marketing Communication Planners?
The Federal Professional Examination (FPE) to become a Communication Planner with Federal Diploma of Higher Education (formerly Marketing Communication Planner FPE) consists of four parts, which are taken orally and/or in writing. You will be tested both orally and in writing in the first part of the examination, "Communication Planning / Integrated Communication", as well as in the second and third parts, "Production" and "Media" respectively. The fourth part of the examination, "Advertising law / Advertising industry", is exclusively a written examination lasting 30 minutes (240 minutes written examination for each of the other three parts and 25 minutes oral examination for each).
How long does the planner marketing communication FPE training take?
Depending on the school and the chosen course model (full-time or part-time), the Marketing Communication Planner preparatory course for the Federal Diploma of Higher Education in Communication Planning lasts three to four semesters, i.e. one and a half to two years.
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