Which activities appear in relevant job advertisements and how often? What is required of professionals in PR jobs?

In "PR job for professionals" job advertisements, a company's HR managers define all the requirements they have for a new employee for the vacancy. Jobseekers will find all the important information about the vacancy in job advertisements, which is usually:

  • the activities
  • the employer's requirements such as previous education, professional experience, personal skills and characteristics
  • More information about the company - What does the employer do and offer?

This information about the PR job for professionals varies from employer to employer. We have collected the information from relevant job advertisements on various job boards, looked at it and summarized it for you*:

 

Different job titles:

  • PR specialist, PR specialist, PR specialists
  • PR Manager
  • Communication manager
  • Communications specialist
  • Press spokesperson
  • Media officer
  • Public Affairs Manager
  • PR consultant (often in agencies)
  • Communication consultant
  • Content Manager
  • Social Media Manager
  • Corporate Communications Manager
  • Brand Communications Manager
  • PR editor
  • Media editor
  • Influencer Relations Manager
  • Community Manager
  • Internal Communications Manager
  • Crisis Communications Manager
  • Media Coordinator

 

Distribution of individual tasks in the PR job for professionals:

Strategy development and planning:

  • Development and implementation of PR strategies and campaigns
  • Target group analysis
  • Media planning
 approx. 20% of the time

Media relations:

  • Creation and dispatch of press releases
  • Maintaining media contacts
  • Responding to media inquiries
  • Organization of press conferences
 approx. 25% of the time

Content creation:

  • Writing texts, articles and blog posts
  • Creation of information material such as brochures, newsletters, etc.
 approx. 15% of the time

Social media and digital communication:

  • Support for social media channels
  • Content planning for digital platforms
  • Monitoring and evaluation of online campaigns
 approx. 15% of the time

Event management:

  • Planning and implementation of events, trade fairs or product launches
  • Coordination of external service providers and partners
 approx. 10% of the time

Internal communication:

  • Information transfer within the company
  • Organization of internal events and training courses
 approx. 5% of the time

Crisis communication:

  • Preparation for potential crises
  • Management and communication during a crisis
 approx. 5% of the time

Analysis and reporting:

  • Evaluation of PR campaigns
  • Preparation of reports and presentations for company management
 approx. 5% of the time

Requirements mentioned in job advertisements for a PR job for professionals

Professional requirements
  • Completed basic school education
  • Further training to become a PR specialist with a federal certificate
  • Practical experience in the PR industry
Specialist knowledge for PR jobs for professionals
  • Task-specific knowledge
  • Media knowledge
  • Text competence
  • IT skills
  • Very good language skills in German and necessary foreign languages
Personal characteristics
  • Communication skills and multicultural competence
  • Creativity
  • Organizational skills
  • Network capabilities
  • Strategic thinking
Other PR job for professionals
  • Media analysis: The understanding and ability to monitor media trends, analyze coverage and measure the success of PR campaigns
  • Strategic thinking: The ability to define long-term PR goals and develop effective strategies to achieve them
  • Digital skills: knowledge of the use and management of social media platforms, blogs and websites
  • PR software and tools: Experience with media monitoring tools, media contact databases and other industry-specific applications
  • Project management: the ability to monitor and coordinate several projects simultaneously

In addition:Here you will find useful links on the subject of job advertisements and job search:

*The information presented here is taken from an ad hoc study to provide a unique insight into the labor market and what is required in PR jobs for professionals.

Schools with public relations training with PR jobs for professionals