Self-test: Is the "Marketing Manager with Federal Diploma (HFP)" course the right one for me?
Test here whether a job as an expert in marketing with a federal diploma is right for you and whether a preparatory course for the Federal PET Diploma in Marketing Management is the right path for you.
What does the day-to-day work of a marketing manager with a federal diploma look like?
Marketing managers are qualified executives who have in-depth specialist knowledge in the field of marketing and sales and perform management functions. They develop comprehensive marketing concepts and strategies and are responsible for their implementation. In doing so, they keep an eye on both the company's goals and the marketing budget and always implement their marketing measures taking into account the latest market analyses.
Depending on the size of the company in which heads of marketing work, they are responsible for the entire marketing process (in smaller companies), for developing and implementing the marketing strategy and often also the sales strategy (in medium-sized companies) or for developing and implementing the marketing strategy or a partial marketing strategy, for example for product areas, customer groups, individual customers or even geographical markets (in large or international companies).
Remember: The weighting or frequency of the individual areas of responsibility may vary depending on the company and function/job profile.
Question 1:
Do the activities described meet your expectations? Would you like to work as a marketing manager?
Great!
If you don't like all the jobs, think about which ones interest you the most. Also take a look at relevant job advertisements. You may find that there are only jobs that you are more suited to, in which case you are in the right place with this training.
Here is a list for inspiration:
- Head of Communications (HFP)
- PR Consultant (HFP)
- Sales Manager (HFP)
If you don't like the activities, take a look at the numerous other further training opportunities. You will find a large selection on Ausbildung-Weiterbildung.ch.
Target group and skills: Who is the Higher Professional Examination for Marketing Manager with a Federal Diploma suitable for? What qualities and skills are required?
The course and the higher professional examination for "Marketing Manager with Federal Diploma" and "Marketing Manager with Federal Diploma" are suitable for
- Ambitious marketing professionals who want to prove their knowledge and skills with a federal diploma and thus set themselves apart from the competition.
- Professionals in management positions in sales, communication, product management and related areas who would like to improve their career and salary prospects with a federal diploma
Marketing managers should have the following personal qualities and skills:
- Personal initiative
- Negotiating skills
- Analytical and solution-oriented skills
- Flexibility, resilience
- Communication skills
- Organizational talent
- Leadership qualities
- Customer orientation
- Ambition
- Motivation
- Determination
- Goal and success orientation
- Good foreign language skills
Question 2:
Do you belong to one of the target groups for this training course and do you have the necessary personal qualities?
Great!
- If you do not belong to any of the above-mentioned groups, you cannot apply for the federal diploma directly. In this case, take a look atfollowing page. You may come across further training courses here that are aimed precisely at people like you.
- If you do not have the necessary managerial work experience in the marketing sector, use professional job boards to search for suitable jobs.
- If you do not have the necessary personal qualities and skills, you will not be happy in this demanding management role. Look out for further training opportunities that offer a professional specialization that better suits your skills.
- If you are unsure whether you are well suited to such a role, it is best to discuss this with your line manager or career advisor. You can find suitable providers of career advice and career coaching here:
Prerequisites for admission to the Higher Professional Examination for Marketing Managers:
Admission to the Advanced Professional Examination for Head of Marketing is granted to those who meet the following admission requirements by the time of the examination date or examination registration:
- Hold a federal professional certificate (BP) for industry-specific professional examinations (e.g. marketing specialist), a federal diploma, a diploma from a higher technical college, a university of applied sciences or a university and have at least three years' professional experience in a managerial and/or property management role in marketing.
Or
- Hold a federal certificate of proficiency (EFZ), a diploma from a federally recognized commercial secondary school or technical secondary school or a high school diploma and can demonstrate at least six years of professional experience in a managerial and/or property management role in marketing.
You will find out whether you have been admitted to the higher specialist examination at least three months before the start of the examination with a written notification including reasons in the event of rejection.
Note: Some schools are prepared to admit you to a preparatory course for the Higher Professional Examination for Marketing Managers if you do not (yet) meet the criteria for admission to the federal examination. It is your responsibility to ensure that you meet the necessary requirements at the time of the examination/examination registration. At some schools, it is also possible to attend the course without the intention of taking an examination. Admission requirements vary depending on the provider.
Question 3:
Do you meet the requirements for admission?
Great!
If you are not sure whether your professional experience will be recognized as professional experience for marketing managers, clarify your chances directly with theSponsorship of the examination regulationsthe Swiss Association for the Higher Professional Examination for Marketing Managers.
If you have too little or no managerial work experience, you have the following options:
- Use professional job boards to search for suitable jobs where you can gain experience.Hereyou will find helpful information.
- If you know someone from your private or professional environment who is already working in marketing, ask this person for tips and whether he/she would support you in your job search. He/she will certainly have the relevant contacts and connections.
If you are not sure whether your qualifications will be accepted for the higher professional examination (equivalence test), please contact theExamination secretariat.
SERI is responsible for assessing the equivalence of foreign qualifications for admission to the HFP.Hereyou will find more information.
If you are not sure whether your professional experience will be recognized as professional experience for marketing managers, clarify your chances directly with theSponsorship of the examination regulationsthe Swiss Association for the Higher Professional Examination for Marketing Managers.
If you have too little or no managerial work experience, you have the following options:
- Use professional job boards to search for suitable jobs where you can gain experience.Hereyou will find helpful information.
- If you know someone from your private or professional environment who is already working in marketing, ask this person for tips and whether he/she would support you in your job search. He/she will certainly have the relevant contacts and connections.
If you are not sure whether your qualifications will be accepted for the higher professional examination (equivalence test), please contact theExamination secretariat.
SERI is responsible for assessing the equivalence of foreign qualifications for admission to the HFP.Hereyou will find more information.
Subject matter and content of the training
The subject matter of the preparatory courses for the Higher Professional Examination for Marketing Managers is based on the specifications of the sponsoring body of the federal examination, the Swiss Association for the Higher Professional Examination for Marketing Managers.
The following topics are covered:
- Performing management tasks (supporting change processes, managing employees, drawing up budgets, budget control)
- Analyzing the market, environment and trends (conducting primary and secondary market research as well as future and trend research)
- Designing market services (defining market services and designing product ranges, pricing, helping to shape innovations)
- Realizing market development (maintaining business relationships, managing communication tools, defining distribution levels and channels)
- Developing strategies and concepts (developing, commissioning and securing the market strategy, assessing business plans and developing the marketing part, strategic pricing)
- Managing demand generation (planning the customer experience in multi-channel management and aligning it with all touchpoints, planning and implementing campaigns and media, marketing controlling)
- Ensure implementation (carry out marketing planning, plan and manage implementation projects, supervise cooperation with external agencies)
Question 4:
Are you interested in this content, would you like to acquire knowledge in these subject areas?
Great! You can look forward to exciting and instructive hours in which you will broaden your knowledge horizon and skills - aspects that are in demand on the job market and increase your career and salary opportunities.
If you are only partially interested in the content of this federal diploma, take a look at other training and further education courses in the field of marketing. You may find a course that suits you better. You will find inspirationhere.
Obviously the typical subject areas of marketing managers with a federal diploma are not your thing. Take a look at other further training courses instead. OnEducation-Further-Education.chyou will find a wide range of options.
Costs and financing of further training
The costs vary depending on the provider (apart from the examination fee, which is set by the HFP sponsor). In general, the following costs must be expected for the 2-4 semester part-time marketing manager training course:
- Course feesBetween CHF 11,880 and CHF 15,900, of which you will receive around 50% back from the federal government after the examination (regardless of the result).
- External examination feesCHF 3,400 (as of March 2023) The amount of the examination fee is determined by the organizing body of this higher professional examination. It is paid by the candidate after admission has been confirmed.
- Fee for federal diploma and entry in the SERI register:CHF 50.-
- Extra costsSome schools do not include the costs for teaching materials, training documents and simulation exams in the course fees.
Please contact the provider of your choice directly to find out what additional costs you can expect.
*Since 1.1.2018, preparatory courses for federal professional examinations (BP) and higher professional examinations (HFP) have been financially supported by the federal government. Graduates of these courses will therefore be reimbursed up to 50% (max. CHF 9,500 for BP, max. CHF 10,500 for HFP) of the course costs paid upon application after taking the federal examination. In exceptional cases of hardship, the federal contributions will also be paid out in advance.
Question 5:
Are you able to pre-finance around CHF 15,280 - CHF 19,300 for the course and exam?
Great! Here's another tip: If you are able to pay the full amount in advance, ask the school of your choice whether they offer a special discount for full payment in advance.
Information on financial support options from the employer, federal government, canton, foundations or through loans from the Education Promotion FoundationEducaSwissyou will receive in ourAdvisor"How to finance your further training properly".
Most schools allow you to pay the course costs in installments. Most schools charge a small surcharge for payment in installments.
Ask your employer whether they will contribute to the costs.
Perhaps there is someone in your private circle who will support your further education project with a loan. A bank or credit institution may also support you with an education loan. You will be able to repay some of the borrowed funds immediately after the Advanced Federal Diploma Examination with the federal contribution.
Information on financial support options from the employer, federal government, canton, foundations or through loans from the Education Promotion FoundationEducaSwissyou will receive in ourAdvisor"How to finance your further training properly".
Information on financial support for temporary workers from "temptraining", the further training fund of the temporary employment sector, can be found athere.
Most schools allow you to pay the course costs in installments. Most schools charge a small surcharge for payment in installments.
Ask your employer whether they will contribute to the costs.
Perhaps there is someone in your private circle who will support your further education project with a loan. A bank or credit institution may also support you with an education loan. You will be able to repay some of the borrowed funds immediately after the Advanced Federal Diploma Examination with the federal contribution.
Information on financial support options from the employer, federal government, canton, foundations or through loans from the Education Promotion FoundationEducaSwissyou will receive in ourAdvisor"How to finance your further training properly".
Information on financial support for temporary workers from "temptraining", the further training fund of the temporary employment sector, can be found athere.
Duration of study, number of lessons and learning effort
- The marketing manager training course has a modular structure and lasts 2-4 semesters, depending on the provider.
- The course can be attended at different times (e.g. one or two evenings per week or one evening plus half a Saturday or all day on Saturdays).
- Many schools offer a mix of face-to-face and online courses (online, hybrid teaching, blended learning) as well as self-study. You can therefore choose the format that allows you to combine further education with your family, career and free time in the best possible way.
- Thanks to the in-service training concept, you can apply and deepen the learning material in practice straight away. Nevertheless, you should allow sufficient time for preparation and follow-up of the lessons and for self-study - how much depends on your prior knowledge, working style and learning speed. We recommend that you allow at least 4-6 hours per week as a precaution.
Note: Some schools offer so-called "taster lessons". This gives you the opportunity to gain an insight into the lessons and the learning atmosphere. Important aspects on the way to a successful graduation. It is best to contact the school of your choice directly for a taster lesson.
Question 6:
Can you find the time for lessons and self-study?
Great!
Tip for self-study: Set yourself realistic daily or weekly targets and think about a small reward when you have achieved them. A good study strategy not only motivates you, but also protects you from chaotic, stressful study days and nights shortly before the exam.
If you do not have that much time, contact the providers and clarify whether you can possibly complete the course over more than four semesters.
If you still don't have enough time, check whether you can create space for yourself elsewhere. Perhaps someone close to you can take on certain tasks for you for the duration of your training?
Degree, diploma and title
The Higher Professional Examination for Marketing Managers is held once a year if at least 30 candidates meet the admission requirements, otherwise at least every two years. The examination can be taken in one of the three official languages German, French or Italian.
The higher professional examination consists of the following examination parts:
1. situational questions marketing and sales (written, 360 minutes)
In this written part of the examination, candidates demonstrate that they have comprehensive knowledge in the areas of marketing and sales as well as business administration. They are able to apply this knowledge competently in professional tasks.
In terms of methodology, this part of the examination is based on so-called application tasks (action simulations) and "mini cases".
2 Integrative case study 1 and 2 (written, 240 minutes each)
The second part of the examination consists of an integrative case study made up of two parts. Based on this case study, candidates deal with questions ranging from analysis to the construction of solution variants.
3. critical success situations (oral, 30 minutes)
Candidates work through four to five situations that are critical to success. Here, candidates demonstrate that they are able to act quickly and correctly.
4.1 Presentation (oral 80 minutes, including 60 minutes preparation)
At the beginning of this part of the exam, candidates are given a starting point, which they analyze and develop concept and implementation ideas. Furthermore, they prepare a persuasive presentation for a defined target audience (e.g. management, customer, etc.).
4.2 Technical discussion (oral, 30 minutes)
Following the presentation, the candidates defend the concept and implementation ideas they have just presented to a panel of experts.
Diploma and title
Successful graduates of the higher professional examination receive a federal diploma and are entitled to use the federally recognized and protected title "Certified Marketing Manager".
In French: "Cheffe de marketing diplômée / Chef de marketing diplômé"
In Italian: "Capo del marketing diplomata / Capo del marketing diplomato"
In English (This is only a recommendation/translation and not a protected title): "Marketing Director, Advanced Federal Diploma of Higher Education"
Question 7:
Do you have the confidence to pass the Advanced Federal Diploma Examination?
Great!
Here are some general success factors on the way to a new training qualification:
- Regular attendance of lessons
- Actively contribute your questions, don't leave anything half-understood in the room!
- Interest in the topic and active participation in class
- Detailed preparation and follow-up of the lesson material at home
- Committed cooperation in group work, processing of case studies, etc.
- Participation in learning groups for regular exchange
- Intensive exam preparation: practise exam situations and gain exam experience, e.g. in simulation exams (Hereyou will find examples of case studies to download)
If you are unsure, we recommend that you attend an information event on this course.
Arrange a personal consultation appointment with the school of your choice or theSponsorship of the higher professional examinationthe Swiss Association for the Higher Professional Examination for Marketing Managers. Explain your interest and your concerns and see how your counterpart reacts to which points and what they recommend.
Ask the school management about support options. Also consider whether you would like other support, for example from learning therapists or coaches, autogenic or mental training.
Here are some general success factors on the way to a new training qualification:
- Regular attendance of lessons
- Actively contribute your questions, don't leave anything half-understood in the room!
- Interest in the topic and active participation in class
- Detailed preparation and follow-up of the lesson material at home
- Committed cooperation in group work, processing of case studies, etc.
- Participation in learning groups for regular exchange
Intensive exam preparation: practise exam situations and gain exam experience, e.g. in simulation exams (Hereyou will find examples of case studies to download)
If you are not at all confident of passing the final examination but would like to complete the training, it is best to arrange a personal consultation appointment with a school or theSponsorship of the higher professional examinationthe Swiss Association for the Higher Professional Examination for Marketing Managers. Explain your interest and your concerns and see how your counterpart reacts to which points and what they recommend.
Ask the school of your choice whether there are any support options for you.
Also consider whether you would like other support, for example from learning therapists or coaches, autogenic or mental training. You can find suitable offers here:
No, the course for the Federal Diploma in Marketing Management (HFP) does not suit you. What a pity? - Perhaps not, because there are so many other options for further education. One or the other would certainly suit you much better.
Check which other further training courses are suitable for you. OnEducation-Further-Education.chyou will find a large selection of offers.
Marketing Manager (HFP) is probably not the right further education goal for you.
Are you surprised or disappointed? Perhaps take the test again and see where your ideas or possibilities deviate from the ideal job. Perhaps this will point you in the direction of more suitable further training.
Then see which other further training courses interest you. ToEducation-Further-Education.chyou will find a large selection of offers.
This is a half-hearted result: working as a marketing manager (HFP) doesn't seem ideal for you. Or is it perhaps the form of training that doesn't appeal to you or isn't a good organizational fit?
See which other further training courses are suitable for you. OnEducation-Further-Education.chyou will find a large selection of offers.
Marketing manager training is not ideal for you - or is it?
If you are unsure, it is best to attend the providers' information events. There you can find out more about further training and discuss your personal options and questions directly with the specialist representatives present.
Directly to the schools:
"Marketing Manager Training, Further Education / Marketing Manager (HFP)"
This training seems to suit you.
As a next step, we recommend that you attend an information event at suitable schools and obtain details of the exact costs and dates.
Directly to the schools:
"Marketing Manager Training, Further Education / Marketing Manager (HFP)"
This course seems to be made for you!
The best thing to do now is to attend information events at the schools you are interested in and find out everything you need to know about the specific content, costs and dates.
Directly to the schools:
"Marketing Manager Training, Further Education / Marketing Manager (HFP)"