Head of Communications (HFP)  (Region Zürich):
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Sofort zur richtigen Weiterbildung

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Josefstrasse 59
8005 Zürich
SWISS MARKETING ACADEMY
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Region: Zürich
Sites: Zürich

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Questions and answers

The Head of Communications course provides in-depth knowledge in the field of communications management and prepares students for managerial roles in marketing, communications and media relations. The content is practice-oriented and covers a broad range of topics that are relevant for a successful career in the communications industry:

  • Marketing:
    Fundamentals, strategies and market analyses for targeted communication
  • Integrated communication and marketing communication:
    Planning and coordination of consistent communication measures across all channels
  • Media:
    Media planning, media selection and knowledge of classic and digital media landscapes
  • Sales promotion, direct marketing, event marketing, sponsoring and multimedia:
    Conception and implementation of sales-oriented campaigns and events
  • Marketing statistics and advertising effectiveness control:
    Use of data to evaluate and optimize communication activities
  • Public Relations and Investor Relations:
    Building and maintaining relationships with various stakeholder groups, including the media and investors
  • Business administration, cost accounting and budgeting:
    Economic planning, control and management of communication projects
  • Right:
    Legal basics in the communications environment, such as copyright law, contract law or competition law
  • National economy:
    Basic understanding of economic relationships in a national and international context

These subject areas offer comprehensive preparation for strategic tasks in communications management. However, the specific learning content of the communication manager training can vary slightly from school to school.

Note: Each school may have a slightly different focus. To find out exactly which topics are covered at your preferred educational institution, we recommend that you enquire directly. Use our contact form - the request will be automatically forwarded to the selected school.

Qualified communication managers can be found in the communication departments of large and medium-sized companies, as well as in advertising and communication agencies. There they work in management positions or in communication departments and are responsible for the conception, planning and realization of product and service communication. Communication managers can also set up their own agency.

After the Head of Communications training, Heads of Communications can complete the following advanced courses:

  • Higher professional examination for the Federal Diploma in Marketing Management
  • With a vocational baccalaureate or "sur dossier": Bachelor's degree at a university of applied sciences in communication or communication with a focus on journalism/organizational communication
  • Postgraduate studies at a university of applied sciences: MAS in Communication Management, MAS in Corporate Communications Management or EMBA in Business Administration - Communication Management
Communication managers are entrusted with the management of the marketing communication department. They plan and coordinate all marketing communication activities and coordinate the necessary measures such as sales promotion, PR and advertising with the other areas of the company. As Head of Communications, they are also responsible for monitoring and analyzing the communication measures implemented and further optimizing them as required.

Info, tips and tests for "Head of Communications (HFP) (formerly PR Consultant)"

Will I be admitted to further training to become a communications manager with a federal diploma? What will I learn there? Will I pass the higher professional examination?
» Self-test: Does this apprenticeship suit me?
How can I finance my continuing education? How can I benefit from federal subject funding?
» SERI Federal contributions for continuing education for professional examinations and higher professional examinations
What is required in the Head of Communication job? How are the activities divided up?
» Information from job advertisements

Redaktionelle Leitung:

Stefan Schmidlin, Bildungsberatung, Content-Team Modula AG

Quellen

Website des Schweizerischen Sekretariats für Bildung, Forschung und Innovation SBFI , Website www.berufsberatung.ch (offizielles schweizerisches Informationsportal der Studien-, Berufs- und Laufbahnberatung) sowie Websites und anderweitige Informationen der Berufsverbände und Bildungsanbieter.

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Erfahrungen, Bewertungen und Meinungen zur Ausbildung / Weiterbildung

Preview of the video «4 Schritte zur richtigen Weiterbildung»

Haven't found the right training or further education yet? Benefit from educational advice now!

Further training is not only important in order to maintain or increase professional attractiveness, investing in training or further training is still the most efficient way to increase the chances of a pay rise.

The Swiss education system offers a wide range of individual training and further education opportunities - depending on your personal level of education, professional experience and educational goals.

Choosing the right educational offer is not easy for many prospective students.

Which training and further education is the right one for my path?

Our education advisory team will guide you through the "education jungle", providing specific input and relevant background information to help you choose the right offer.

Your advantages:

You will receive

  • Suggestions for suitable courses, seminars or training programs based on the information you provide in the questionnaire
  • An overview of the different levels and types of education
  • Information about the Swiss education system

We offer our educational counseling in the following languages on request: French, Italian, English

Register now and concretize your training plans.

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