Head of Communications (HFP) (Region Zürich):
1 Provider
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Education location / Schools Zurich
Questions and answers
What topics are covered in the communication manager training?
The Head of Communications course provides in-depth knowledge in the field of communications management and prepares students for managerial roles in marketing, communications and media relations. The content is practice-oriented and covers a broad range of topics that are relevant for a successful career in the communications industry:
- Marketing:
Fundamentals, strategies and market analyses for targeted communication - Integrated communication and marketing communication:
Planning and coordination of consistent communication measures across all channels - Media:
Media planning, media selection and knowledge of classic and digital media landscapes - Sales promotion, direct marketing, event marketing, sponsoring and multimedia:
Conception and implementation of sales-oriented campaigns and events - Marketing statistics and advertising effectiveness control:
Use of data to evaluate and optimize communication activities - Public Relations and Investor Relations:
Building and maintaining relationships with various stakeholder groups, including the media and investors - Business administration, cost accounting and budgeting:
Economic planning, control and management of communication projects - Right:
Legal basics in the communications environment, such as copyright law, contract law or competition law - National economy:
Basic understanding of economic relationships in a national and international context
These subject areas offer comprehensive preparation for strategic tasks in communications management. However, the specific learning content of the communication manager training can vary slightly from school to school.
Note: Each school may have a slightly different focus. To find out exactly which topics are covered at your preferred educational institution, we recommend that you enquire directly. Use our contact form - the request will be automatically forwarded to the selected school.
Where do communication managers work?
Qualified communication managers can be found in the communication departments of large and medium-sized companies, as well as in advertising and communication agencies. There they work in management positions or in communication departments and are responsible for the conception, planning and realization of product and service communication. Communication managers can also set up their own agency.
Communication manager training: What further training courses can you complete as a communication manager?
After the Head of Communications training, Heads of Communications can complete the following advanced courses:
- Higher professional examination for the Federal Diploma in Marketing Management
- With a vocational baccalaureate or "sur dossier": Bachelor's degree at a university of applied sciences in communication or communication with a focus on journalism/organizational communication
- Postgraduate studies at a university of applied sciences: MAS in Communication Management, MAS in Corporate Communications Management or EMBA in Business Administration - Communication Management
What activities does a communications manager with a federal diploma perform?
Info, tips and tests for "Head of Communications (HFP) (formerly PR Consultant)"
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