Self-test: Is the "Product Manager" course the right one for me?

A product manager analyzes the market potential of a product in comparison to competing products.

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Analysis of the activities of product managers

What does the day-to-day work of a product manager look like?

Product managers work in all companies and organizations in which products are manufactured and sold or services are offered. Within their organization, they have the cross-functional and cross-departmental task of managing their product groups as a whole and placing them successfully on the market. Their most important main tasks are Product marketing, product analysis, product concept and product optimization. And in order to achieve their strategic goals, they must be able to coordinate the various departments and bodies involved in a product.

The strategic responsibility for the product groups covers the entire product life cycle from planning and production to marketing and the discontinuation of products. In order to offer optimal product groups, the Product Manager focuses on the market, customer requirements, production/purchasing costs and sales/profit figures.

For market and product analysis, Product Management collects information about the market situation and trends, buyer behavior and competitor products. From this, they work with the development department, sales and marketing to identify trends for new product lines. Or they define the need for improvement and renewal of existing products. During the subsequent conception and planning phase, the product manager often has the role of project manager. He or she ensures that everyone involved is well informed and monitors the progress of the work. Together with the marketing department and controlling, they then decide on the prices and conditions at which the new or renewed products should be offered on the market.

This is followed by the important task of repositioning the new products on the market, creating marketing concepts and monitoring the market launch.

According to the job advertisements, the tasks are distributed roughly as follows:

Supervision of the product group, defining product and pricing strategy, monitoring product range, cooperation with GL market observation and analysis, development of new products, planning and controlling of implementation	approx. 30% of the time
Market observation and analysis, development of new products, planning and controlling of implementation	approx. 30% of the time
Internal and external contact person, customer and supplier support, purchasing and procurement	approx. 25% of the time
Marketing, advertising, promotions, POS activities	approx. 15% of the time

The distribution of tasks can vary greatly depending on the job profile and type of company.

What is usually required in job advertisements for Product Managers?

Completed training and further education or studies. Depending on the position, e.g. in the business, technical or scientific field
Relevant professional experience appropriate to the position
Experience in project management
Good communication skills
Business fluent in German, good knowledge of English
Independent, flexible and strong organizational personality
Networked thinking with good analytical and conceptual skills
Willingness to travel

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Question 1:

Would I like to work as a Product Manager?

Yes Partially No

2 Target group and skills

Who is the "Product Manager" course suitable for?

Target group:

Product managers, marketing managers
Product range and product managers, employees in research, development, marketing, purchasing/sales
Small business owners

Personal requirements:

Communication and coordination skills
Interest in constant renewal and innovation
Initiative and assertiveness
Negotiating skills
Organizational talent

Course description:

Important features such as the duration, costs and content of the "Product Manager" course are described here:
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Question 2:

Are you generally interested in this course?

Yes Partially No

3 Prerequisites

Admission to the courses

Apprenticeship diploma with federal certificate of competence
Or completion of a higher vocational education/university degree
In some cases, a certain amount of professional experience is required

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Question 3:

Do I meet the requirements?

Yes Partially No

4 Learning content

Financing of further training

The course fees for the "Product Manager" course are to be paid either at the beginning of the course or by the semester. However, in individual cases it is also possible to agree individual installment payments.

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Question 4:

Are you able to pay between CHF 3,500 and CHF 8,400 for the course fee and the additional costs for materials and examinations, depending on the provider and other general conditions?

Yes Partially No

5 Costs

Time spent on classroom teaching and learning (homework)

The part-time course lasts an average of two semesters. Depending on the provider, classroom teaching takes place during the week in the evening or on Friday afternoons and Saturday mornings.

The amount of learning and practicing required in addition to school lessons is around 4-6 hours per week.

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Question 5:

Can I cope with the time and effort required for the face-to-face lessons and homework?

Yes Partially No

6 Duration and effort

Conclusion

Will I graduate?

The courses usually conclude with an oral examination and a written diploma thesis. Admission to the examinations requires attendance of at least 80% of the classroom lessons and completion of the case studies and intermediate examinations.

General success factors for successfully completing an apprenticeship and the final examination are

Interest in the topic and attentive participation in class
Regular preparation and follow-up of the lesson material at home
Committed cooperation in group work, case studies etc.
Participation in learning groups for regular exchange
Practise exam situations by working on previous exam tasks

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Question 6:

Do I have the confidence to pass the final exams?

Yes Partially No

Conclusion:

Before you want to complete the "Product Manager" course, you should be convinced that you really enjoy a marketing and sales-oriented job with product responsibility. The course description should also appeal to you. If you have answered these first two questions with a clear "yes", you can continue to look into this course. If you are unsure about these questions, you should consider which other further training courses are also suitable for you.

Financing further training is not always easy. Several thousand francs have to be paid over 1-2 years. In individual cases, many schools offer the option of semester or even individual monthly installments so that the entire amount does not have to be paid at once. In addition, it is helpful for part-time courses that participants continue to work during the course and thus earn money for the entire duration of the course. If this is not enough to finance the training alone, it is sometimes possible to obtain a loan from a private source. Banks and credit institutions sometimes also offer educational loans. A good argument for financing further education is the relatively quick amortization of costs through wage increases. Do the following calculation: How much would a wage increase of 10% per year amount to? How many years would you need to recoup the costs of the course? How much more will you earn over your entire working life as a result of this pay rise? In most cases, this is a six-figure sum, which confirms that training or further education is the best personal investment there is.

The time required for training or further education should not be underestimated. Going out, vacations and spontaneous wellness weekends often fall by the wayside. However, this time usually passes relatively quickly. The prospect of better job opportunities and more pay should be motivation enough to get through this time. It often helps to organize yourself into study groups. It also makes sense to stick with it right from the start and schedule fixed study times. Good learning effects can be achieved by creating summaries and mind maps. Flashcard systems help with memorization. There are many tools and ideas to make learning easier. You can obtain the guide "The personal learning strategy" free of charge if you register with a school via Ausbildung-Weiterbildung.ch.

If you have doubts about whether you will pass the final exam, you can expect that every school has an interest in ensuring that as many of your students as possible pass the final exams. Talk to your head teacher or course leader and ask about support options. But with good motivation, perseverance and hard work, it is generally possible to pass these exams. If you suffer from exam anxiety, good preparation, various practical tips, therapeutic treatments or, in severe cases, even medication can help. You can obtain the guide "Overcoming exam anxiety" if you register with a school via Ausbildung-Weiterbildung.ch. Here you will also findsuitable providerson the subject of test anxiety.

The benefits of further training are usually measured in terms of a higher salary, more challenging tasks or promotions. This presupposes that you make an effort to change your professional position accordingly and, if necessary, are able to assert your demands. If you have already experienced that this is not always so easy for you, you could also check whether personal job coaching could be of benefit to you in addition to further training.

Now it's up to you to decide. If in doubt, seek personal advice from a school or external counseling center. If you contact a school via Ausbildung-Weiterbildung.ch to enquire about course or training documents, you will receive a free educational or school consultation worth CHF 150.00 on request.

You can find a list of providers here: {#courseLink#}

We wish you all the best in your professional and private lives and a bright and exciting future!

The team of Ausbildung-Weiterbildung.ch

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Self-test: Is the "Product Manager" course the right one for me?

Analysis of the activities of product managers

Question 1:

Who is the "Product Manager" course suitable for?

Question 2:

Admission to the courses

Question 3:

Financing of further training

Question 4:

Time spent on classroom teaching and learning (homework)

Question 5:

Conclusion

Question 6:

Have you already made up your mind? Or would you like to know more?

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