Self-test: Is the "Communications Manager (formerly PR Consultant)" course the right one for me?
Does a job as a communications expert with a federal diploma suit you? Is a preparatory course for the higher professional examination for "Head of Communication" the right path for you? Find out now with our free self-test.
Note: Since March 2022, this "Communication Manager" course has replaced the former "PR Consultant".
What does the day-to-day work of a communications manager (formerly PR consultant) with a federal diploma look like?
Communication managers are often found in management positions in advertising, marketing or communication agencies, as well as in the advertising and marketing departments of large companies. There they are entrusted with the conception, planning and implementation of communication strategies and measures for internal and external communication.
To this end, they prepare market analyses, design appropriate strategies and develop the communication concept as well as the use of suitable communication instruments (sponsoring, merchandising, public relations, traditional media advertising, direct marketing, multimedia, event marketing, sales promotion, trade fairs, etc.). In realizing the strategy, communication managers are responsible for controlling and coordinating the individual areas involved. This includes creation, media and production. They also usually have budget responsibility for the communications area and are responsible for preparing analyses and reports to measure the efficiency of entire campaigns or individual measures.
Good to know: The weighting/frequency of the individual areas of responsibility can vary depending on the company and function.
Question 1:
Do the activities described meet your expectations? Would you like to work as a communications manager?
Great!
If you don't like all the jobs, think about which ones interest you the most. Also take a look at relevant job advertisements. You may find that there are only jobs that you are more suited to, in which case you are in the right place with this training.
Have a look in related areas to see if you can find something suitable for you. For example:
If you don't like the activities, take a look at the numerous other further training opportunities. You will find a large selection on Ausbildung-Weiterbildung.ch.
Target group and skills: Who is the Higher Professional Examination for Communication Manager with a Federal Diploma suitable for? What qualities and skills are required?
The course and the higher professional examination to become a "Communications Manager with a Federal Diploma" (formerly PR Consultant) are suitable for
- Communication specialists with a federal certificate who wish to deepen their knowledge and further establish themselves in the communication industry.
- Executives from marketing or communication who would like to certify their skills with a federal diploma and thus further expand their career opportunities.
Communication managers should have the following personal qualities and skills:
- Marketing-oriented thinking
- Good expressiveness
- Linguistic aptitude
- Negotiating skills
- Organizational and planning skills
- Quick comprehension
- Great independence and sense of responsibility
- Creativity, creative talent
- Strategic and analytical thinking
- Conceptual action
- Flexibility
- Stress resistance
- Ability to work in a team
Question 2:
Do you belong to one of the target groups for this training course and do you have the necessary personal qualities?
Great!
- If you do not belong to any of the above-mentioned groups, you cannot apply for the federal diploma directly. In this case, take a look atfollowing page. You may come across further training courses here that are aimed precisely at people like you.
- If you do not have the necessary personal qualities and skills, you will not be happy in this demanding management role. Look out for further training opportunities that offer a professional specialization that better suits your skills.
- If you are unsure whether you are well suited to such a role, it is best to discuss this with your line manager or career advisor. You can find suitable providers of career advice and career coaching here:
Requirements for admission to the Advanced Professional Examination for Communication Managers:
In order to be able to take the Advanced Professional Examination for Communication Managers (formerly PR Consultants), you must fulfill the following admission requirements by the time of the examination date or examination registration:
- Federal certificate as a communications specialist (BP) or PR specialist (BP) and at least 2 years in a management position as an advertising manager or communications manager, communications consultant since graduation. (at least project management)
Or
- Federal diploma (BP) as a marketing specialist or degree from a university, university of applied sciences or federal diploma (HFP, HF) in the commercial field and at least three years' experience in corporate or marketing/commercial communications, provided that at least two years of this have been as an advertising manager or communications manager or communications consultant with a management function. (At least project management)
Or
- Completion of upper secondary level or equivalent qualification and at least five years of professional experience in corporate and marketing/commercial communication, provided that at least two years of this is as an advertising manager or communication manager or communication consultant with a management function. (At least project management)
You will find out whether you have been admitted to the higher professional examination at least three months before the start of the examination with a written notification including reasons in the event of a negative decision.
Note: Some schools are also prepared to admit you to a preparatory course for the Higher Professional Examination for Communication Manager (formerly PR Consultant) if you do not (yet) meet the criteria for admission to the federal examination. It is your responsibility to ensure that you meet the necessary requirements at the time of the examination/examination registration. At some schools, it is also possible to attend the course without the intention of taking an examination. In this case, the admission requirements vary depending on the provider.
Question 3:
Do you meet the requirements for admission?
Great!
- If you are not sure whether your professional experience will be recognized as professional experience for communication managers (formerly PR consultants), clarify your chances directly with the sponsors of the examination regulations, theKS/CS Communication Switzerlandandpr suisseSwiss Public Relations Association SPRV
- If you have little or no professional experience, you have the following options:
- Use professional job boards to search for suitable jobs where you can gain experience. You can find helpful informationhere.
- If you know someone from your private or professional environment who is already working in the relevant field, ask this person for tips and whether he/she would support you in your job search. He/she will certainly have the relevant contacts and connections.
- If you are not sure whether your qualifications will be accepted for the higher professional examination (equivalence test), please contact theExamination secretariat.
- SERI is responsible for assessing the equivalence of foreign qualifications for admission to the HFP. Underthis linkyou will find further information.
- If you are not sure whether your professional experience will be recognized as professional experience for communication managers (formerly PR consultants), clarify your chances directly with the sponsors of the examination regulations, theKS/CS Communication Switzerlandandpr suisseSwiss Public Relations Association SPRV
- If you have little or no professional experience, you have the following options:
- Use professional job boards to search for suitable jobs where you can gain experience. You can find helpful informationhere.
- If you know someone from your private or professional environment who is already working in the relevant field, ask this person for tips and whether he/she would support you in your job search. He/she will certainly have the relevant contacts and connections.
- If you are not sure whether your qualifications will be accepted for the higher professional examination (equivalence test), please contact theExamination secretariat.
- SERI is responsible for assessing the equivalence of foreign qualifications for admission to the HFP. Underthis linkyou will find further information.
Subject matter and content of the training
When compiling the course content, the preparatory courses for the Higher Professional Examination for Communication Managers are based on the respective specifications of the exam sponsors: KS/CS Kommunikation Schweiz and pr suisse, Schweizerischer Public Relations Verband SPRV.
The following topics are covered in the preparatory courses:
- Economics (VWL)
- Business Administration (BWL)
- Marketing and market research
- Media law and communications law
- Communication strategy and communication concepts
- Corporate Communications
- Operational management
- Operations management
- Corporate Identity
- Use of media and channels and their creative implementation
Question 4:
Are you interested in this content, would you like to acquire knowledge in these subject areas?
Great! You can look forward to exciting and instructive hours in which you will broaden your knowledge horizon and skills - aspects that are in demand on the job market and increase your career and salary opportunities.
If you are only partially interested in the content of this federal diploma, take a look at other training and further education courses in the field of communication. You may find a course that suits you better. You will find inspirationhere.
Obviously the typical subject areas of communication managers (formerly PR consultants) with a federal diploma are not your thing. Take a look at other further training courses instead. OnEducation-Further-Education.chyou will find a wide range of options.
Costs and financing of further training
The costs for a communication manager training course are determined by the respective providers and can therefore vary. In general, you should expect the following costs for the 2 to 4 semester course:
- Course feesbetween CHF 15,000 and CHF 19,600, of which you will receive around 50% back from the federal government after the examination (regardless of the result)*.
- External examination fees: To be announced. (as of April 2023) The course or HFP sponsor determines the examination fee. It is paid by the candidate after admission has been confirmed.
- Extra costsAt some schools, for example, teaching materials, training documents and simulation exams have to be paid for separately and are not included in the course fees.
Please contact the provider of your choice directly to find out what additional costs you can expect for the Head of Logistics training.
*Since 1.1.2018, preparatory courses for federal professional examinations (BP) and higher professional examinations (HFP) have been financially supported by the federal government. Graduates of these courses will therefore be reimbursed up to 50% (max. CHF 9,500 for BP, max. CHF 10,500 for HFP) of the course costs paid upon application after taking the federal examination. In exceptional cases of hardship, the federal contributions will also be paid out in advance.
Question 5:
Are you able to pre-finance approx. CHF 15,000 - CHF 19,600 for the course (plus examination fee)?
Great! Here's another tip: If you are able to pay the full amount in advance, ask the school of your choice whether they offer a special discount for full payment in advance. Some schools also offer a discount for early booking.
Information on financial support options from the employer, federal government, canton, foundations or through loans from the Education Promotion FoundationEducaSwissyou will receive in ourAdvisor"How to finance your further training properly".
Information and help on budget planning and budget preparation can be foundhere.
- Most schools allow you to pay the course costs in installments. Most schools charge a small surcharge for payment in installments.
- Ask your employer whether they will contribute to the costs.
- Perhaps there is someone in your private circle who will support your further education project with a loan. A bank or credit institution may also support you with an education loan. You will be able to repay some of the borrowed funds immediately after the Advanced Federal Diploma Examination with the federal contribution.
- Information on financial support options from the employer, federal government, canton, foundations or through loans from the Education Promotion FoundationEducaSwissyou will receive in ourAdvisor"How to finance your further training properly".
- Information on financial support for temporary workers from "temptraining", the further training fund of the temporary employment sector, can be found athere.
- Information and help on budget planning and budget preparation can be foundhere.
- Most schools allow you to pay the course costs in installments. Most schools charge a small surcharge for payment in installments.
- Ask your employer whether they will contribute to the costs.
- Perhaps there is someone in your private circle who will support your further education project with a loan. A bank or credit institution may also support you with an education loan. You will be able to repay some of the borrowed funds immediately after the Advanced Federal Diploma Examination with the federal contribution.
- Information on financial support options from the employer, federal government, canton, foundations or through loans from the Education Promotion FoundationEducaSwissyou will receive in ourAdvisor"How to finance your further training properly".
- Information on financial support for temporary workers from "temptraining", the further training fund of the temporary employment sector, can be found athere.
- Information and help on budget planning and budget preparation can be foundhere.
Duration of study, teaching times, teaching format and learning effort
- Duration:The communication manager training (formerly PR consultant) has a modular structure and usually lasts two to four semesters. (depending on provider and program)
- Lesson times:The course is offered at different times. These time variants are determined independently by the respective schools, so there may be differences. There are often day courses and evening courses, which are offered weekly on an afternoon/evening or Saturday as well as in the evening.
- Teaching format:Many schools offer a mix of face-to-face and online courses (online, hybrid teaching, blended learning) as well as self-study. You can therefore choose the format that allows you to combine further education with your family, career and free time in the best possible way.
- Learning effort:Thanks to the in-service training concept, you can apply and deepen the learning material in practice straight away. Nevertheless, you should allow sufficient time for preparation and follow-up of the lessons and for self-study - how much depends on your prior knowledge, working style and learning speed. We recommend that you allow at least 4-6 hours per week as a precaution.
Note: Some schools offer so-called "taster lessons". This gives you the opportunity to gain an insight into the lessons and the learning atmosphere. Important aspects on the way to a successful graduation. It is best to contact the school of your choice directly for a taster lesson.
Question 6:
Can you find the time for lessons and self-study?
Great!
Tip for self-study: Set yourself realistic daily or weekly targets and think about a small reward when you have achieved them. A good study strategy not only motivates you, but also protects you from chaotic, stressful study days and nights shortly before the exam.
If you do not have that much time, contact the providers and clarify whether you can possibly complete the course over more than four semesters.
If you still don't have enough time, check whether you can create space for yourself elsewhere. Perhaps someone close to you can take on certain tasks for you for the duration of your training?
Degree, diploma and title
The Higher Professional Examination for Communication Manager (formerly PR Consultant) is held annually if, after the call for applications, at least 25 candidates (for the German language), at least 8 candidates (for the French language), at least 4 candidates (for the Italian language) meet the admission requirements, otherwise at least every two years. Candidates can be examined in German, French or Italian.
Candidates are notified at least 30 days before the start of the examination. The invitation includes the detailed examination program (location, time, permitted aids) and the list of experts.
The higher professional examination is divided into a written and an oral part:
Written parts of the exam
1) Basics A
Examined topics: Economics, business administration, business management and operations management
In this part, candidates are expected to solve the most important functions, processes and backgrounds for the tested topics using "mini cases", i.e. small practice cases.
2) Basics B
Examined topics: Marketing and market research
In this part of the exam, candidates are asked to solve the most important elements and procedures for the tested topics using mini cases.
3) Corporate communications
Topics covered: Communication strategy, corporate communication, corporate identity, use of media and channels, creative implementation, media and communication law
Candidates are examined by means of practical cases on important areas of corporate communications (listed under "Examined topics").
4) Commercial communication
Topics covered: Communication strategy, corporate communication, corporate identity, use of media and channels, creative implementation, media and communication law
Candidates are examined on the most important areas of commercial communication (listed under "Examined topics") on the basis of practical cases.
Oral part of the exam
1) Critical success factors
The oral interview is based on practical examples. Candidates must use these to identify and assess the critical success factors and propose possible solutions.
2) Diploma thesis
Main topics: Corporate and commercial communication
The diploma thesis is written in advance of the examination. It must then be presented orally and defended against the experts. Afterwards, not only the dissertation, but all competencies in corporate communication and commercial communication can be discussed in the technical discussion between the candidates and the experts.
Diploma and title
Successful graduates of the higher professional examination receive a federal diploma and are entitled to use the federally recognized and protected title "Head of Communication with a Federal Diploma".
In French: "Responsable de la communication avec diplôme fédéral"
In Italian: "Responsabile della communicazione con diploma federale"
In English (This is only a recommendation/translation and not a protected title): "Head of Communications, Advanced Federal Diploma of Higher Education"
Question 7:
Do you have the confidence to pass the Advanced Federal Diploma Examination?
Great!
Here are some general success factors on the way to a new training qualification:
- Regular attendance of lessons
- Actively contribute your questions, don't leave anything half-understood in the room!
- Interest in the topic and active participation in class
- Detailed preparation and follow-up of the lesson material at home
- Committed cooperation in group work, processing of case studies, etc.
- Participation in learning groups for regular exchange
- Intensive exam preparation: practise exam situations and gain exam experience, e.g. in simulation exams
If you are unsure, we recommend that you attend an information event on this course.
Arrange a personal consultation appointment with the school of your choice or the sponsor of the higher professional examination, theKS/CS Communication Switzerlandandpr suisseSwiss Public Relations Association SPRV. Explain your interest and your concerns and see how your counterpart reacts to which points and what they recommend.
Ask the school management about support options. Also consider whether you would like other support, for example from learning therapists or coaches, autogenic or mental training.
Here are some general success factors on the way to a new training qualification:
- Regular attendance of lessons
- Actively contribute your questions, don't leave anything half-understood in the room!
- Interest in the topic and active participation in class
- Detailed preparation and follow-up of the lesson material at home
- Committed cooperation in group work, processing of case studies, etc.
- Participation in learning groups for regular exchange
- Intensive exam preparation: practise exam situations and gain exam experience, e.g. in simulation exams
If you are not at all confident that you can pass the final examination but would like to complete the course, it is best to arrange a personal consultation with a school or the body responsible for the higher professional examination, theKS/CS Communication Switzerlandandpr suisseSwiss Public Relations Association SPRV. Explain your interest and your concerns and see how your counterpart reacts to which points and what they recommend.
Ask the school of your choice whether there are any support options for you.
Also consider whether you would like other support, for example from learning therapists or coaches, autogenic or mental training. You can find suitable offers here:
No, the course leading to the Federal Diploma in Communication Management (formerly PR Consultant) does not suit you. What a pity? - Perhaps not, because there are so many other options for further training. One or the other would certainly suit you much better.
Check which other further training courses are suitable for you. OnEducation-Further-Education.chyou will find a large selection of offers.
The communication manager training (formerly PR consultant) is probably not the right training goal for you.
Are you surprised or disappointed? Perhaps take the test again and see where your ideas or possibilities deviate from the ideal job. Perhaps this will point you in the direction of more suitable further training.
Then see which other further training courses interest you. ToEducation-Further-Education.chyou will find a large selection of offers.
This is a half-hearted result: the job of communications manager (formerly PR consultant) does not seem ideal for you. Or is it perhaps the form of training that doesn't appeal to you or isn't a good organizational fit?
See which other further training courses are suitable for you. OnEducation-Further-Education.chyou will find a large selection of offers.
Communication manager training is not ideal for you - or is it?
If you are unsure, it is best to attend the providers' information events. There you can find out more about further training and discuss your personal options and questions directly with the specialist representatives present.
Directly to the schools:
This training seems to suit you.
As a next step, we recommend that you attend an information event at suitable schools and obtain details of the exact costs and dates.
Directly to the schools:
This course seems to be made for you!
The best thing to do now is to attend information events at the schools you are interested in and find out everything you need to know about the specific content, costs and dates.
Directly to the schools: